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What do World Cup Champion and eight-time Ballon D’or WinnerLionel Messi, four-time NBA Champion and four-time Olympic MedalistLeBron James, and NCAAW Champion Angel Reese have in common? Not just their impressive laundry list of accomplishments and athletic feats, but their ability to lock in and stay focused on the game ahead — with a little help from Beats headphones, of course.
The audio giant has tapped everyone from global champions and sports legends to the next generation of stars for their latest collaboration. Narrated by WNBA rookie Reese, the “Athletes Get It” campaign shows off how how brand’s best-selling (and your shopping editors-approved) headphones — including the Beats Studio Pro, Beats Solo Buds, and Beats Fit Pro — are go-tos for athletes at the top of their game.
The 35-second commercial starts with Lionel Messi sporting a pair of Beats headphones as he trains on the pitch. Reese’s narration comes in as she speaks to the the significance of chasing your dreams, right as Messi scores a goal. Across the spot, Beats features a montage of high-energy clips showing the group of elite athletes’ relentless determination to succeed, from rookies to all-time greats, as they effortlessly dribble, swing, serve, and show off their talents. The spot culminates in Reese asking “What’s stopping you?” from staying focused in the same way these pros do with Beats.
“I’ve worked hard to get to where I am now, and like so many of the incredible athletes in this campaign I know I have to continue working hard to keep climbing and living out my dreams,” Reese tells Rolling Stone. “Beats continues to help me drown out the noise and stay locked in. Together, I hope we can inspire the next generation of athletes to get it, too.” This is the Chicago Sky player’s second collab with Beats, having previously starred in a campaign alongside Sha’Carri Richardson and Naomi Osaka for the newest edition of their signatureSolo 4 headphones.
Beats Solo 4 Wireless On-Ear Headphones
$99.99
$199.95
50% off
Buy On Amazon
$99.99
$199.99
50% off
Buy on target
The Solo 4 headphones are among the company’s most technically advanced headphones, packing big sound, all-day battery life and Apple-designed technology into a sleek, slim package.
The headphones don’t normally go on sale, but they’re marked down to $99 right now as part of a surprise Amazon deal. Normally $199.95+, the deal gets you 50% off these Beats by Dre headphones, making them a great pickup for the holidays — or for yourself.
Along with Reese, Messi, and James, the star-studded lineup includes Erling Haaland, Shohei Ohtani, Naomi Osaka, Sha’Carri Richardson, Daniel Ricciardo, Miho Nonaka, Shedeur Sanders, and Bronny James. From top-tier audio performance, to superior hold and sweat-resistance, we can see why these athletes are backing Beats. But it’s not just the pros on the court, either — earlier this month, the brand launched theirthird collaboration with Kim Kardashian, a special-edition Beats Pill that combined their upgraded portable speaker with smoky, dark grey colorway.
Check out the Beats “Athletes Get It” spot here, and shop Beats’ latest products, like the Beats Studio Pro, Beats Solo Buds, and Beats Fit Pro .
