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Jin is putting his best face forward as the star of a new skincare campaign.
The BTS heartthrob has been announced as the first-ever male global ambassador for K-beauty brand Laneige. His first campaign was unveiled Monday and features the singer promoting Laneige’s Cream Skin Toner & Moisturizer, which is one of the brand’s bestselling products.
Laneige Cream Skin Refillable Toner & Moisturizer
Buy Now On Amazon $36.00
Buy Now AT LANEIGE $36.00
Jin looks fresh faced and dewy in photos and videos from the campaign, which will run across social media. The secret to the singer’s soft skin and smooth complexion: Laneige’s lightweight, milky lotion, which Jin calls his “favorite 2-in-1 toner.”
As its name suggests, the Cream Skin Toner & Moisturizer pulls double duty, first as a toner to calm and soothe skin, then as a moisturizer to hydrate and nourish. The formula is packed with ceramides, peptides and amino acids that work to form a barrier to lock in moisture, while improving skin texture and brightness. Users say their skin looked more radiant and “felt bouncier” after just a few weeks of use.
It’s easy to add the 2-in-1 toner and moisturizer to your routine too: apply a few drops between your fingers and gently pat into your skin until absorbed. Repeat application for more hydration or if you want a slightly dewy effect.
The formula is gentle enough even for those with sensitive skin, and you can apply the lotion in the morning and before bed. We love the silky texture of the moisturizer, and we like that it feels cool on our skin (I.e. there’s no irritation). Don’t just take our word for it though: Laneige says the Jin-approved product holds the “highest repurchase rate across the brand.” It currently holds a 4.7-star rating (out of five) from thousands of verified reviewers online.
Laneige Cream Skin Refillable Toner & Moisturizer
Buy Now On Amazon $36.00
Buy Now AT LANEIGE $36.00
In a statement, Jin says that he is “truly delighted to become a brand ambassador for a brand that is loved by so many people around the world,” adding that “I am thrilled to start my beauty journey with Laneige, and eager to share what we have in store.”
Laneige first teased the collab last week, writing on Instagram that their newest global ambassador has “topped charts and stolen the hearts of millions worldwide.” Fans immediately guessed that it was none other than Kim Seokjin (a.k.a. Jin).
Jin joins Sydney Sweeney in promoting Laneige. The Euphoria actress was announced last year as Laneige’sfirst-ever global ambassador, starring in a campaign for the brand’s Water Bank Moisturizer.
