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Individuals aren’t the only ones setting resolutions for the new year. Throughout the month of January, even business leaders are reviewing their major goals for the year, setting timelines and creating plans for how to achieve them. Without such plans, business leaders aren’t likely to see success, as it takes intentional effort from them and their teams to accomplish the potentially challenging tasks they’ve set before them.
To ensure you’re setting yourself and your business up for success in 2024, taking the following 11 steps can be a good place to start. Here, Rolling Stone Culture Council business leaders each suggest one thing their fellow business leaders can do to ensure they meet their goals for 2024 and beyond.
Write It Down
Write out your goals. Write a list of your key referral partners and plan meaningful ways to connect with them regularly. People do business with people they like, so make sure you’re reaching out regularly to people you enjoy working with. Add value to those relationships. How will you generate leads for your key referral partners in 2024? – Summer Westerbur, Kairos Insurance Group Cannabis Division
Focus on Alignment
Prioritizing focus is the single most important task a leader can take on to ensure they and their team meet their 2024 goals. This helps the team eliminate distractions, ensures information is topical and creates team accountability. By aligning the team and the objectives, the company can ensure that time is used effectively, leading to better decision-making and increased productivity. – Adam Rumanek, Aux Mode Inc.
Break Down Goals With a Cascade Approach
To ensure success in 2024, business leaders must break down goals and communicate them as applicable to each respective department and team. This cascade approach ensures each member of your company is effectively contributing to your overall success. Moreover, breaking down goals into actionable steps cultivates a shared vision, fosters collaboration and enhances accountability. – Dan Serard, Cannabis Creative Group
Identify Your Value Drivers
Business leaders should prioritize the identification of clearly defined value drivers for their organization. This invaluable information not only provides a well-organized framework for attaining goals but also cultivates alignment, adaptability and optimal resource allocation. Additionally, it serves as a potent communication vehicle, fostering transparency and nurturing trust among stakeholders. – Calvin Rasode, Brains Bioceutical Corp
Create Actionable Plans
To achieve their 2024 goals, business leaders should create detailed, actionable plans. This structured approach enhances organization, alignment and adaptability, increasing the chances of success while fostering a culture of accountability and innovation within the organization. – Kristin Marquet, Marquet Media, LLC
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Work Backward to Achieve Goals
Set the goal and then reverse engineer the timeline to get there. For example, if your company needs to make a certain amount of revenue, set a target date for when you want to achieve that. From that target date, work backward on a timeline that will slowly build to that goal in time. – Kice Akkawi, Treblemonsters
Make Time for Self-Care
It took a long time for me to learn that taking care of myself helps me be better for others. Make that list of goals, then choose two to three self-care items. Once you complete a third of your goals, commit to a self-care item. Learn to quahog, hang glide, experience salt caving, walk on the beach or in the forest, read a book, ride a bike — try something new each time. Rest, eat well, laugh and your goals will be met. – Susan Johnston, New Media Film Festival®
Couple Goals With Intentions
Couple growth and revenue goals with intentions to provide direction and motivation. Goals represent targets, while intentions provide the driving force behind achieving them. For example, Q1 of 2024 could focus on a certain percent of revenue growth and a specific amount of new customer acquisitions, guided by the intention to “empower the team.” This alignment fosters engagement and motivation, driving success. – Shirin Etessam, OML
Conduct a Review of Yourself and Your Company
Check your growth — and not just your profit margins. Do a year review of yourself as a leader. Ensure your vision, brand and mission have momentum. Assess where there’s been personal and professional growth. Evaluate what’s worked or hasn’t, and ask tough questions such as if you’re bringing value to the market or are a positive influence while true to your brand. Analyze, then pivot accordingly. – Cynthia Johnson, Bell + Ivy
Strategize Your Financial Planning
Business leaders should be sure to think through and strategize their financial planning for the year. Financial planning is a dynamic and proactive process that empowers businesses to optimize their financial resources, minimize risks and make informed decisions — all of which contribute to improving the bottom line and fostering long-term financial success. – Todd Boren, Alpen Group
Build a Strong Company Culture
In turbulent markets, a strong company culture is key. It’s about building a team that values trust, open communication and a shared vision. This creates resilience, enabling your team to adapt, innovate and thrive through challenges, turning them into opportunities for growth and success. – Joshua Adragna, Edge
