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While artificial intelligence and its ongoing implementation in the business world remains a controversial topic, there are many business leaders and professionals who are finding ways to use AI to optimize their daily work and improve their overall business processes. As a tool, artificial intelligence is more than just a time-saver — but how can it be best utilized?
Here, seven business leaders and innovators from Rolling Stone Culture Council offer up a few suggestions. Below, they each discuss some of the smartest ways they’re leveraging AI for their own businesses and why they recommend other business leaders follow suit. From streamlining data collection to predicting future consumer trends, AI has the potential to completely change the way you do business.
Build Specific GPT Models Around Repeated Processes
AI is changing business in a way not seen since the advent of the internet. If we do not build AI, we will be left behind by more efficient competitors. Large language models are an input/output efficiency machine. Examine repeated processes in your organization and build specific GPT models around them. Train your team so it becomes part of your culture, freeing team members up for higher-level thinking. – John Tabis, M13
Streamline Data Collection and Research
AI doesn’t have to be seen as a robot taking over businesses or software limiting creativity. If used wisely, AI can be an extension of Google, a second set of eyes and an excellent time manager. Businesses should look to AI as an addition, not a talent replacement. AI programs can narrow the research process and streamline data collection, which helps humans engage better with the consumer. – Cynthia Johnson, Bell + Ivy
Engage Prospective Clients Through AI-Powered Chatbots
Artificial intelligence can be very valuable for engaging prospective client inquiries. Implementing AI-powered chatbots for customer service means you can offer 24/7 support, swift response times and personalized interactions, enhancing customer satisfaction and even capturing new customers. This AI application streamlines processes, elevates user experience and scales with business growth efficiently. – Sonia Singh, Center of Inner Transformations
The Rolling Stone Culture Council is an invitation-only community for Influencers, Innovators and Creatives. Do I qualify?
Test Different Ways of Saying Something
There are AI systems where if you put a few words in, it will come up with a couple of sentences including hashtags and emoji icons. Some are outstanding, and others would not be wise to use. But, it is stretching how I look at what keywords produce great engagement. – Susan Johnston, New Media Film Festival®
Optimize Your Meeting Notes
Use AI tools to transcribe and summarize meetings that you would otherwise not be able to attend. It’s a great way to know what’s going on without being everywhere at once. – Gregg Lehrman, Output
Take Mundane Tasks Off Your Plate
The pandemic forced me to run my business as a one-man show. Thankfully, AI stepped in to handle mundane tasks that were eating up my time, allowing me to focus on more fruitful endeavors. With AI managing SEO, market research and content creation, I am able to accomplish more than ever before. – Mark Paulda, Mark Paulda & Co
Predict Trends And Disruptions
Business and the true power of AI are in predictive forecasting. All math men and next-level entrepreneurs are like artists or futurists: They can sense and predict future (consumer) trends and changing social behaviors. Envision the future of humanity and society. The predictive power of AI can detect trends and eruptions, and human intelligence can then connect the dots — the best of both worlds. – Igor Beuker, Igor Beuker
