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The start of a new year can be the perfect time for business leaders to start fresh. Whether it’s reevaluating their processes, trying something new or finding ways to reengage their staff, employers can use this time to learn from any mistakes or successes of the previous year and set themselves up for a better year ahead.
But to do so, they may want to consider the following advice from the members of Rolling Stone Culture Council first. Here, they each discuss one business goal they have for the new year and explain why other businesses might want to work toward the same goal if they want their business to succeed in 2024.
Ensure You Have the Right People in the Right Roles
The most important goal a company can have is to ensure that it has the right people in the right seats at the right time. As a constantly evolving entity, the company’s needs change, and taking a close look at every role and every team member at the top of each year is a great way to identify strategies for moving your company to the next stage — and also to identify team members with a growth mentality! – Vanessa Nornberg, Metal Mafia
Identify Ways to Keep Your Team Engaged
Keeping your team engaged and enlightened is crucial. Disruptions are inevitable, and leadership demands a combination of courage and empathy more than ever. Be proactive and identify what you can influence. It is essential to understand your employees’ and customers’ needs and to build a framework for success that gives them confidence and the opportunity to thrive. – Michael Klein, cannabisMD
Allow Yourself (and Your Team) Time to Rest
I recommend replacing the old paradigm of “hustle culture” with the Eastern mentality of “flow.” We grow up being told to work harder than everyone else to succeed, thinking time equals money, but the truth that most successful people know is that smart decisions equal money. If we are constantly grinding away, we can never step back to dream; epiphanies happen in the space between. – Lyle Maxson, GeniusX
Evaluate Your Current Tech Stack
Clean up, improve and implement a proper tech stack to ensure efficiency and high performance for your business. If you’re invested in the right tech and processes, you’re ensuring less room for error and a high return on your investments. – Kice Akkawi, Treblemonsters
The Rolling Stone Culture Council is an invitation-only community for Influencers, Innovators and Creatives. Do I qualify?
Improve the Customer Experience
Enhance the customer experience across all digital platforms. In an increasingly online world, ensuring customers have a seamless, engaging and supportive interaction with your brand can lead to higher satisfaction, loyalty and, ultimately, revenue. – Kristin Marquet, Marquet Media, LLC
Invest in Your Team’s Ability to Innovate
I recognize the importance of investing in my team as my most valuable asset. As we are continually evolving and facing new challenges, it is essential to encourage innovation within our team, not only for their personal and professional development but also to aid in the overall growth of the business. Investing in them creates a culture that will continue to sustain our future success. – Kelley Swing, Head Case Hair Studio
Branch Out and Try Something New
Between new tech, social and economic changes ahead, staying one step forward in business is challenging but crucial. A new year is a great motivator to try something new. Helping others has always been at the core of my path through law, but finding new ways to reach others by diving into new and diverse topics through podcasting has helped me achieve that goal for a broader audience. – Andy Hale, Hale & Monico
Create New Offers for Clients
I like to offer past clients positioning I haven’t offered before. What could that look like? It could be offering them the chance to speak at an event with compensation and marketing. I might also invite them to a wellness retreat we have created for special guests. – Susan Johnston, New Media Film Festival®
Better Understand Your Customers’ Challenges
Try to deeply understand one major customer or customer segment’s major challenges. Really get with the customer, or a group of them, and try to thoroughly understand the challenges they face and then brainstorm on ways your business can help them. This requires time, effort and deep thought. – Brian Framson, Citrus America Inc.
