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The NFL‘s regular season is right around the corner, kicking off the first week of September. And while fans prepare to tailgate and stream their favorite teams’ games from home, the start of another year of football means it’s time to stock up on new official NFL merch and apparel online.
Ahead of the regular season, the NFL tapped Abercrombie & Fitch as its official fashion partner, which includes a new collection of apparel and merch featuring all 32 professional football teams.
Shop NFL x Abercrombie Collection
“Style has always been a part of the NFL’s DNA, from the history of the game to players’ gameday outfits,” says Kyle Smith, fashion editor at the NFL, in a statement. “Partnering with Abercrombie & Fitch lets us honor that legacy while introducing a new generation of fans to looks that are timely, versatile and connected to the culture of NFL football.”
The NFL x A&F campaign also features pros including Christian McCaffrey from the San Francisco 49ers, Amon-Ra St. Brown of the Detroit Lions, the Dallas Cowboys’ CeeDee Lamb, plus Tee Higgins from the Cincinnati Bengals. The partnership also means that fans will be seeing more exclusive A&F x NFL merch in the future, and even see pros donning Abercrombie threads throughout the season as part of the retailer’s new Style Concierge program.
“We’re uniquely positioned for this moment where sports, fashion and culture are converging like never before,” says Abercrombie & Fitch Co. chief executive officer Fran Horowitz in a statement. “We’ve been working with the NFL and premier NFL athletes for several years, so officially becoming a league sponsor is a natural progression. As a style authority, we’re creating products that let fans represent their team while expressing their personal style.”
Shop some of our top picks from the NFL x Abercrombie collection, below, before the season starts.
NFL x A&F 49ers Hoodie
$100
Buy Now
NFL x Abercrombie Mesh Tee
$60
Buy Now
NFL x Abercrombie Half-Zip Sweater
$100
Buy Now
NFL x Abercrombie Crew Sweater
$100
Buy Now
NFL x Abercrombie Vintage-Inspired Tee
$50
Buy Now
