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While many shoppers associate Amazon Prime Day (or week) with tech gadgets and household essentials, it’s also one of the best times of year to score major fashion deals. Right now, Amazon is offering deep discounts on top brands like Ray-Ban, Levi’s, and Dr. Martens, but only until midnight tonight when the sale ends.
Whether you’re looking to restock wardrobe staples, refresh your style, or finally splurge on that big-ticket item — like a Citizen Watch — this is your opportunity. But there’s one catch. The sheer volume of options can be overwhelming. That’s why our fashion editors combed through Amazon’s clothing, footwear, beauty, and accessories sections to curate the standout deals worth your time. We’ve spent the last few days finding products that we have loved, tested, and approved in the past. Shop these picks below while you still have a few hours left.
The Best Amazon Prime Day Fashion Deals
Below are some of the best Prime Day fashion deals, featuring discounts on a wide range of items, from sneakers to jeans and watches. Keep in mind that most Prime Day deals require a Prime membership to shop —get a 30-day free trial now if you’re not already a member.
Amazon PRime Free Trial
Reminder: Most of these deals will be gone tonight, so act fast if you see something you like.
Best Prime Day Shoe Deals
Some of the best Prime Day fashion deals are on footwear, including sneakers from brands like Adidas and Puma, as well as boots from Dr. Martens. If you need a last-minute summer refresh (or something new ahead of winter), pick them up now at a discount.
Adidas Adilette Slip-Ons
$15.99
$30.00
47% off
Buy Now On Amazon
SHIBEVER Black Wedge Sandals
$21.77
$35.99
40% off
Buy Now On Amazon
PUMA Women’s Carina Sneakers
$45.40
$70.00
35% off
Buy Now On Amazon
Koolaburra by UGG Boots
$50.97
$89.99
43% off
Buy Now On Amazon
Steve Madden Slide Sandals
$50.73
$89.95
44% off
Buy Now On Amazon
Adidas Men’s Falcon Sneakers
$32.99
$65.00
49% off
Buy Now On Amazon
Clarks Men’s Tilden Cap Oxford Shoes
$49.69
$90.00
45% off
Buy Now On Amazon
Reef Men’s Sandals
$29.99
$50.00
40% off
Buy Now On Amazon
Columbia Men’s Newton Ridge Boots
$79.99
$100.00
20% off
Buy Now On Amazon
Dr. Martens Molly Combat Boots
$157.95
$210.00
25% off
Buy Now On Amazon
Crocs Unisex-Adult Classic Clogs
$34.34
$49.99
31% off
Buy Now On Amazon
Allbirds Tree Runners
$49.00
$98.00
50% off
Buy Now On Amazon
Brooks Men’s Ghost 16 Running Shoes
$99.95
$139.95
29% off
Buy Now On Amazon
Converse Chuck Taylor ’70s High Top Sneakers
$51.00
$90.00
43% off
Buy Now On Amazon
Best Prime Day Shirts & Tops Deals
We also found a great variety of shirts, jackets, and button-downs on sale for Prime Day. One of our favorite places to shop isAmazon’s Artist Merch Store, which currently has some band and artist gear on sale for up to 30% off.
Hanes Ultimate Comfort Fit Crewneck
$20.90
$44.00
53% off
Buy Now On Amazon
Under Armour Men’s Performance 3.0 Polo
$38.50
$55.00
30% off
Buy Now On Amazon
Tommy Hilfiger Puffer Jacket
$54.04
$89.99
40% off
Buy Now On Amazon
Kenny Flowers Button Down Shirt
$70.40
$88.00
20% off
Buy Now On Amazon
Lucky Brand Men’s Venice Tee
$12.28
$34.50
64% off
Buy Now On Amazon
Adidas Men’s Graphic Hoodie
$29.78
$60.00
50% off
Buy Now on amazon
Grateful Dead Liquid Blue Tee
$19.32
$24.00
20% off
Buy Now On Amazon
Levi’s Men’s Trucker Jacket
$53.69
$89.50
40% off
Buy Now On Amazon
Calvin Klein Men’s Dress Shirt
$37.99
$44.99
16% off
Buy Now On Amazon
Best Prime Day Jeans, Pants & Shorts Deals
Maybe the best Prime Day fashion deal is these Levi’s 501s (below). If you need any other pants or shorts, be it dressy numbers for the office or trendy jorts, Prime Day likely has something at a discount.
Adidas Men’s Woven Shorts
$20.52
$50.00
59% off
Buy Now on amazon
Nautica Classic Chino Shorts
$23.71
$59.50
60% off
Buy Now On Amazon
ANRABESS Boxer Shorts
$8.49
$9.99
15% off
Buy Now On Amazon
Oakley Men’s Shorts
$23.75
$55.00
57% off
Buy Now On Amazon
Eddie Bauer Rainier Pants
$28.95
$70.00
59% off
Buy Now On Amazon
Levi’s Men’s 501 Original Fit Jeans
$39.61
$79.50
50% off
Buy Now On Amazon
Levi’s Men’s 550 Relaxed Fit Jeans
$36.39
$69.50
48% off
Buy Now On Amazon
Perry Ellis Portfolio Dress Pants
$38.89
$85.00
54% off
Buy Now On Amazon
Brooks Brothers Chino Pants
$82.59
$118.00
30% off
Buy Now On Amazon
Levi’s Women’s 501 Original Shorts
$24.99
$59.50
58% off
Buy Now On Amazon
Champion Men’s Fleece Joggers
$26.58
$45.00
41% off
Buy Now On Amazon
CRZ YOGA Leggings
$27.20
$32.00
15% off
Buy Now On Amazon
Best Prime Day Underwear & Socks Deals
One of our favorite ways to utilize Prime Day is to stock up on essentials like underwear and socks. We figure we’ll need them anyway, at some point in the year, so it’s better to score them at a discount right now.
Calvin Klein Boxer Briefs
$35.98
$69.50
48% off
Buy Now On Amazon
Tommy Hilfiger Cotton Brief
$24.99
$36.99
32% off
Buy Now On Amazon
Under Armour Men’s Multi-Pack Boxer Briefs
$24.99
$42.00
41% off
Buy Now On Amazon
Victoria’s Secret Hipster Panty Pack
$24.00
$30.00
20% off
Buy Now On Amazon
Adidas Men’s Performance Athletic Boxers
$23.90
$40.00
40% off
Buy Now On Amazon
Polo Ralph Lauren Boxers
$34.65
$42.50
18% off
Buy Now On Amazon
Calvin Klein Men’s High Quarter Socks
$24.00
$36.99
35% off
Buy Now On Amazon
Adidas Men’s Socks
$14.62
$22.00
34% off
Buy Now On Amazon
Hanes Ultimate Women’s Ankle Socks
$11.69
$18.00
35% off
Buy Now On Amazon
PUMA Men’s Crew Socks
$16.98
$20.00
15% off
Buy Now On Amazon
Best Prime Day Watch & Accessory Deals
Watches, jewelry, sunglasses, and other accessories are also on sale for Prime Day. Here are some of our favorites, led by a stellar deal by Citizen.
Citizen Men’s Eco-Drive Sport Luxury Carson Watch
$405.00
$675.00
40% off
Buy Now On Amazon
Apple Watch Series 10 Watch
$688.89
$828.00
17% off
Buy Now On Amazon
Pininfarina Senso Hybrid Smartwatch
$244.30
$349.00
30% off
Buy Now On Amazon
Fossil Men’s Coachman Quartz Watch
$99.99
$195.00
49% off
Buy Now On Amazon
Bulova Men’s Classic Watch
$256.39
$495.00
48% off
Buy Now On Amazon
Swarovski Cosmopolitan Watch
$147.00
$280.00
48% off
Buy Now On Amazon
SEIKO Automatic Watch
$354.98
$450.00
21% off
Buy Now On Amazon
Kate Spade Suite Tote Bag
$124.00
$248.00
50% off
Buy Now On Amazon
Coach Crossgrain Kitt Bag
$116.37
$175.00
34% off
Buy Now On Amazon
Calvin Klein Minimalist Wallet
$23.98
$39.99
40% off
Buy Now On Amazon
Kendra Scott Elisa Necklace
$46.96
$75.00
37% off
Buy Now On Amazon
Ray-Ban RB2132 New Wayfarer Square Sunglasses
$150.15
$231.00
35% off
Buy Now On Amazon
Costa Del Mar Sunglasses
$167.20
$209.00
20% off
Buy Now On Amazon
Best Prime Day Beauty Deals
Right now, Amazon has great deals on some of our favorite beauty brands like Anastasia of Beverly Hills, Laneige, Sol de Janeiro, and BareMinerals.
LANEIGE Lip Sleeping Mask
$16.80
$24.00
30% off
Buy Now On Amazon
SOL DE JANEIRO Brazilian Bum Bum Cream
$38.40
$48.00
20% off
Buy Now On Amazon
Urban Decay Naked 2 Basics Mini Eyeshadow Palette
$22.75
$35.00
35% off
Buy Now On Amazon
BareMinerals Original Loose Powder Foundation
$27.30
$39.00
30% off
Buy Now On Amazon
Anastasia Beverly Hills Dipbrow Pomade
$14.70
$21.00
30% off
Buy Now On Amazon
How We Chose the Best Prime Day Fashion Deals
Amazon Prime Day delivers a huge number of discounts. Many of them are, frankly, not that great, but some are definitely worth checking out. To find the latter, our team of product experts combed through Amazon’s Prime Day deals list and searched for specific brands to see what they have on sale. We looked for best-selling products from name brands that wouldn’t normally go on sale and only feature discounts that are substantial compared to each brand’s typical discounts. We also prioritized any discounted products that we’ve tested ourselves.
