There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the process of formulating and rolling out a set of guidelines for communicating the brand’s values …

Kyrie Irving finally addressed the controversy surrounding the antisemitic film he shared to his Twitter followers. But even with his statement, he didn’t apologize, with NBA commissioner Adam Silver criticizing the Brooklyn Nets star for not offering “an unqualified apology.” On Wednesday, Irving “took responsibility” for his action and said …

Texas Attorney General Ken Paxton has been targeting poll workers with accusations of election crimes and misconduct, according to an investigation released by ProPublica on Wednesday. Paxton, who is currently running for reelection against Democrat Rochelle Garza, has been granted a broad mandate by GOP legislators in Texas to investigate …

Jordan Rondel was three years into bringing her small business, The Caker — a sophisticated line of pre-made cake mixes — from New Zealand, where she launched it in 2010, to the United States when she got an unexpected notification in her Instagram inbox from none other than Chrissy Teigen. …

Chris Redd talked in depth for the first time about the unprovoked attack outside New York’s Comedy Cellar that left him bloodied and hospitalized on Oct. 26. In a preview of the comedian’s upcoming appearance on The Last Laugh podcast, Redd discussed the assault as well as fact-checked reports about …

When a new neighborhood or scene hits the New York cultural pavement, there’s an inevitable jolt to the social life that its citizens occupy. Restaurants become talked about like a transgressive rumor; bars become packed with either the coolest or worst people alive. Articles – some of them kind, and …

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Dmitry Bivol shocked boxing fans with a decisive win over Saul “Canelo” Alvarez back in May to strap on the WBA light heavyweight belt. Now, Bivol (20-0) has …

Jimmy Kimmel Live‘s Halloween prank is back. After a two-year break, the show’s annual segment returned with another compilation of parents tormenting their children for the sake of entertainment by convincing them that all of the candy they collected on Halloween had been eaten while they slept. There are certainly …

War is about power, but it is also about money. For Big Oil, Russian President Vladimir Putin’s invasion of Ukraine has been a dream come true, disrupting oil markets and sending prices soaring. And they have reaped the rewards. Exxon’s profits for the third quarter of this year were $18.7 …

OSHKOSH, WIS. —As state assembly candidate Lori Palmeri knocked on the doors of old Victorians here last Sunday, Ben Wikler stood beside her and watched. There wasn’t much to see, at least to the casual observer: At each stop, Palmeri recited what’s known as a “mobilization” script, a brief exchange …