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Amazon is gearing up for Prime Day on July 8-11, but ahead of the massive sale event, it’s already dropping some very good deals. One of the best Amazon deals right now is on the newest Fire TV Stick 4K, which is currently just $25 —a whopping 50% off its normal price. That’s the lowest price that the 4K streaming device has been all year.
The Fire TV Stick 4K deal is one of Amazon’s “limited time deals,” so you’ll want to take advantage of the discount quickly before the price increases.
Amazon Fire TV Stick 4K
$24.99
$49.99
50% off
Buy Now On Amazon
➤ 4K streaming
➤ WiFi 6
➤ AI and Alexa search features
The Fire TV Stick is an easy way to turn an old TV into a smart one, or upgrade any Smart TV with faster speeds and a better user interface. Plus, it’s one of the most affordable streaming devices. The cost of streaming devices has gradually climbed; Google discontinued its affordable Chromecast line and replaced it with a $100 Streamer, and brands like Apple and Nvidia make streaming devices that cost between $130 and $200. Alongside Roku, the Fire TV Stick offers some of the best bang for your buck.
Is a Fire TV Stick Worth It?
In 2025, every TV sold is a smart TV, and you probably already have access to the most popular streaming services. So why is a streaming stick still worth it? Most built-in TV UIs are painfully slow and buggy. Rather than getting a new TV, a streaming stick like the Fire TV Stick is the easiest way to clean up a laggy smart TV. Plus, a Fire TV gets you handy access to Alexa.
In addition to paid streaming services, there are tons of free, ad-supported apps on Fire TV, including Freevee, Tubi, and Pluto TV. You can also use your Fire TV Stick and the included Alexa-enabled remote to control your TV settings, check the weather, dim the lights, and all of the typical functions of an Alexa device.
What Are the Best Fire TV Stick Deals?
Whether you have an older TV or a smart TV that’s not quite living up to the “smart” part of the equation, a Fire TV Stick is one of the easiest ways to upgrade your TV. Here are a few options to consider.
Amazon Fire TV Stick 4K
$24.99
$49.99
50% off
Buy Now On Amazon
➤ 4K streaming
➤ WiFi 6
➤ AI and Alexa search features
If you have a 4K TV, then you’ll want a 4K streaming stick to make the most of it. The newest version of the Amazon Fire TV Stick 4K is just $25 right now. The 4K Fire TV Stick also supports Dolby Vision, HDR, and HDR10+. Plus, you’ll get better audio quality than the Fire TV Stick HD, with immersive Dolby Atmos sound. And the included Alexa Voice Remote has an intuitive design that’s easy to use. It also supports WiFi 6, which means faster, smoother streaming.
Amazon Fire TV Cube
$89.99
$139.99
36% off
Buy Now On Amazon
➤ 4K Ultra HD streaming
➤ WiFi 6E + Ethernet port
➤ Hands-free search
For a more powerful device, the newest version of the Fire TV Cube is also discounted. Right now, it’s available for $89.99 (regularly $139.99). This is the lowest price we’ve ever seen for the Fire TV Cube, making it a worthwhile pickup to upgrade your home streaming setup.
Thanks to Amazon’s “hexa-core processor,” this is the fastest streaming device in the Fire TV lineup, delivering crisp, fluid 4K viewing and immersive Dolby Atmos sound. Amazon says it’s twice as fast as the Fire TV Stick 4K. In addition to controlling your TV and content with your voice (or the included Alexa Voice Remote), the Fire TV Cube lets you control compatible soundbars and A/V receivers too. The Fire TV also includes an Ethernet port if you want a fast, wired connection instead of relying on WiFi.
