Fan Pit Stop: The Best Formula 1 Merch to Buy Online

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Formula 1 is getting a fuel injection with F1, a new drama from Apple starring Brad Pitt as an aging driver who’s pulled back onto the track. The blockbuster, which Rolling Stone’s David Fear calls the “perfect combo of horsepower and star power,” races into theaters this weekend alongside the Austrian Grand Prix.

With the film’s arrival — and F1’s ever-growing audience — there’s also been a fresh batch of F1 merch collections from brands like Hot Wheels, Loop, and LEGO. Ever since the sports’ explosion in popularity with U.S. viewers, there’s been a steady increase in merch of all kinds, from apparel to collectibles.

Two of the best places to buy F1 merch online are the F1 store and Amazon, which both carry authentic F1 merch, including shirts, hats, sweaters, and even more unique pieces like F1 LEGO sets for adults and books. But we also recommend checking out individual brand sites for unique F1 collaborations, like Reiss x McLaren and Pacsun’s large collection of stylish racing-inspired gear.

Once you’re kitted out in some Formula 1 gear, check out our guide for how to watch F1 online.

The Best F1 Merch to Buy Online

Below are some of the best F1 merch pieces to buy online right now. They’re great for showing team spirit on race day, and even better as gifts for any F1 fans in your life.

Best F1 Merch of 2025: Where to Buy Authentic Formula 1 Merch Online

Official Shop

F1 Store

shop now

If you’re looking for official, straight-ahead F1 merch, head to the F1 Store. You’ll find everything from tees and hats to collectible helmets to LEGO sets. Fans can also shop by team or driver, and there’s a great mix of both lifestyle pieces and replicas of gear worn on the track.

Best F1 Merch of 2025: Where to Buy Authentic Formula 1 Merch Online

Best apparel

Pacsun x Formula 1

shop now

One of the best F1 merch collaborations is Pacsun’s, which delivers a slew of everyday pieces featuring F1 iconography. Ranging from graphic tees to jackets and pants, the collection is more streetwear than merch, making the pieces easy to pair with any casual outfit.

Best F1 Merch of 2025: Where to Buy Authentic Formula 1 Merch Online

LEGO F1 Sets

shop F1 Lego at Amazon

F1 LEGO sets were inevitable, but that didn’t make us any less excited when they were released earlier this year. The collection includes kid-friendly sets, complete with minifigures, but the star of the show is the Technic sets. These sets let adults build a 1:8 scale model F1 car with details like moving pistons and adjustable components.

Best F1 Merch of 2025: Where to Buy Authentic Formula 1 Merch Online

Best McLaren apparel

Reiss x McLaren Formula 1

shop now

Another great F1 fashion collaboration was Reiss x McLaren Formula 1. Delivering pieces for men, women, and kids, the collection features high-end styles with subtle McLaren F1 colors and logos throughout. Some standout pieces include a bold Team Lando mesh shirt and a luxe leather biker jacket.

Best F1 Merch of 2025: Where to Buy Authentic Formula 1 Merch Online

wall art

Sonic Editions F1 Prints

shop Now

Sonic Editions is our favorite place to shop for official fan prints, be it imagery from bands or sports. The brand’s F1 prints are fantastic, offering framed archive imagery of the sport’s most famous drivers, cars, and events. They’re also very reasonably priced for high-quality framed wall art, starting at less than $100.

Best F1 Merch of 2025: Where to Buy Authentic Formula 1 Merch Online

off-track style

Puma x Formula 1

shop now

Puma tapped A$AP Rocky to lead its F1 collection and — no surprise — the rapper-slash-fashion virtuoso nailed it. The ongoing collection includes splashy graphic tees, pieces inspired by track gear (like this track jacket), and footwear with subtle nods to the sport.

Best F1 Merch of 2025: Where to Buy Authentic Formula 1 Merch Online

classic collectibles

Hot Wheels Formula 1 5-Pack

$18.69

$19.90

6% off

Buy Now On Amazon

Hot Wheels just released a limited-edition collectible model of the fictional car driven by Brad Pitt’s character in F1, which can be purchased (while supplies last) at Mattel Creations. But the brand, of course, has a ton of other F1 pieces, like this five-pack of 1:64 scale die-cast cars.

Best F1 Merch of 2025: Where to Buy Authentic Formula 1 Merch Online

Earplugs

McLaren F1 Team x Loop Switch 2

$64.95

Buy Now

If you’ve ever been to an F1 race, you’ll know that it’s a shockingly loud affair. That’s why this Loop x McLaren partnership makes so much sense. The brand’s Switch 2 earplugs (our favorites for concerts and any other loud events) reduce noise levels while still allowing you to hear what’s happening and even chat with people. And they look especially good decked out in McLaren orange.

Best F1 Merch of 2025: Where to Buy Authentic Formula 1 Merch Online

For Newbies

Formula One Racing For Dummies

Buy Now On Amazon $19.19

If you’re trying to introduce a friend or family member to F1 — or you’re just getting into the sport — pick up Formula One Racing for Dummies. It outlines race strategy, F1 car technology, and team functions in easy-to-understand language. As with all “for Dummies” books, this one lets you read in bits, keeps you engaged with markers and a splash of humor, and leaves you with a solid understanding of the worldwide sport.

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