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Beyoncé’s been keeping busy. The global icon just wrapped her Cowboy Carter tour, which pulled in over $400 million, and, according to her new Levi’s ads, spent some extra time moonlighting as a denim-clad cowboy, waitress, and high-stakes pool shark. While those side gigs were likely just for the cameras, with Bey, you can never be too sure.
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The new video marks the fourth (and final) chapter of her ongoing campaign with the denim brand. Dropped this past Tuesday, the short clip showcases Beyoncé in a range of looks (including a full-glam Canadian tuxedo), as she moves through reimagined scenes from classic Levi’s commercials. These include a nod to the 1991 “Pool Hall” ad and an updated take on the 1985 “Laundrette” campaign.
Beyoncé’s partnership with Levi’s began in September 2024, when she became the face of their “Live In” collection — a lineup featuring denim vests, shirts, pants, and even Western hats. This latest drop, still in stock at the time of publishing, includes the exact pieces she wears in the video (watch it above), along with other Beyoncé x Levi’s staples like cropped tees, a statement belt, and the best-selling 501s.
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So what’s next for the mother of the beehive? If you ask Rolling Stone writer Brittany Spanos, it could be rock and roll. “Beyoncé kicked off Cowboy Carter with a Levi’s partnership — smart, since she pays tribute to the brand in a song on the album,” Spanos said. “Her latest ad is called “The Denim Cowboy” and has Beyoncé riding her white horse to a laundromat (with a sign advertising Uncle Johnny’s Fine Tailoring inside). After winning a game of pool at the local dive, she ends up riding off into the night on a motorcycle. Leaving behind the steed that’s been so integral to her country era makes it clear Beyoncé is heading into a new direction, and no other possible genre exploration matches the biker lifestyle.” Read the rest of the article here.
Shrunken ’90s Trucker Jacket
$250.00
Buy Now on levi’s
Shop the collection before it sells out, because if we learned anything from the last drop, it won’t stick around for long. And hey, maybe grab something to wear to that “dive bar you always thought was nice.”
501 Curve Women’s Jeans
$150.00
Buy Now on levi’s
501 90s Women’s Jeans
$150.00
Buy Now on levi’s
Trucker Jacket
$230.00
Buy Now on levi’s
501 Curve Women’s Jeans
$220.00
Buy Now on levi’s
Trucker Jacket
$210.00
Buy Now on levi’s
501 Curve Women’s Jeans
$160.00
Buy Now on levi’s
Classic Graphic T-Shirt
$45.00
Buy Nown on levi’s
Sporty Ringer Tee
$50.00
Buy Nown on levi’s
Classic Graphic Tee
$45.00
Buy Now on levi’s
Sporty Ringer Tee
$50.00
Buy Now on levi’s
Rodeo Hat
$70.00
Buy Now on levi’s
Billy Plaque Belt
$39.50
Buy Now on Levi’s
