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Nothing is more powerful in communicating your brand’s purpose, mission and vision than your brand’s voice. What you say and how you say it is paramount to how people view your brand and choose whether or not they would like to become a customer. This means if your brand’s voice and messaging aren’t resonating with your audience, you may not be bringing in the amount of sales you need to sustainably grow your business.
To ensure you’re not missing the mark, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they offer their top tips for sharpening your brand’s voice and communicating with customers in a way that they will identify with and appreciate.
Make Your Messaging Consistent
Once you have zeroed in on your brand’s voice, making sure it is consistent and coherent verbally and visually matters. Your audience has expectations of your style and manner of speech. Don’t confuse them. Stay consistent. – Angela Pih, Lucid Green
Get a Deep Understanding of Who Your Audience Is
The first step to ensuring your brand voice and messaging are resonating with your audience is to actually understand who your audience is. Dive deep into the data of demographics, their interests and behaviors to determine how to tailor your messaging to connect deeper. – King Holder, PROCUSSION
Provide Truly Useful Content
One tip to make sure your brand voice continues to resonate with your customers or audience would be to provide useful content to your users. Don’t be shy or afraid to share useful information in posts, blogs and stories that provide value along the way, perhaps in an everyday situation. Showing relation and how to overcome the challenges others may also experience is extremely helpful! – Chris Bianchi, CB Entertainment
Stay Authentic and Speak Your Community’s Lingo
In the culture space, authenticity reigns supreme. Dive deep into your community’s values, lingo and pain points. Craft messages that speak their language, show genuine understanding and offer real solutions. This authenticity fosters trust and strengthens your brand resonance. Stay real, and stay relevant. – Red Rodriguez, GRAV
The Rolling Stone Culture Council is an invitation-only community for Influencers, Innovators and Creatives. Do I qualify?
Cultivate a Brand Voice You Would Like to Hear
Engage deeply with your industry’s greater community and cultivate a brand voice that you, as a participant, would like to hear. My company operates in the cannabis industry, and each one of our employees has some connection to the community. Our personal connections allow us to adopt a genuine, informed voice that resonates with clients and customers alike. – Evan Nison, NisonCo
Gather and Analyze Customer Feedback
To effectively assess brand resonance, gather and analyze customer feedback from various channels, particularly social media and review platforms. Social listening and review scrutiny provide valuable insights into customer perceptions and satisfaction levels. – Shirin Etessam, OML
Prioritize Education and Empowerment
To genuinely connect with your audience, prioritize educating and empowering them. Analyze social sentiment, assess customer loyalty, review sales data and track brand awareness. Ensure your messaging aligns with the customer personas, and adapt consistently. Remember, results may not be immediate, but persistent analysis and adaptability are key to resonating with your audience. – Calvin Rasode, Brains Bioceutical Corp
Give Your Brand a Bigger Purpose
Start with why. As consumers become more conscious of their purchases, they care about a brand’s mission and what it stands for just as much as they care about the actual product. Speak to the times we live in, your solutions to global problems and why voting with your dollar is so important. Don’t just greenwash your company with a donation; fully integrate the brand with a bigger purpose. – Lyle Maxson, GeniusX
Ensure Alignment With Customer Expectations
Use customer feedback to understand their needs, preferences and pain points. Tailor your brand’s voice and messaging accordingly, ensuring alignment with your customers’ expectations. This ongoing feedback loop helps maintain relevance and resonance with your audience, fostering stronger brand connections and loyalty. – Kristin Marquet, Marquet Media, LLC
