Articles

If you are unfamiliar with what a lineman is, they maintain the power lines that supply power to your home or commercial building. A lineworker installs services and emergency repairs to electrical lines.Blue-collar work has some very insightful tips for any business owner. Even though my father was not a …

In a world increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoning and growing cannabis industry. The shift in the American economy from the tangible — land, vehicles, factories — to the intangible — patents, copyrights and brands — reflects …

The appeal of remote work is undeniable. It offers flexibility, comfort and autonomy. When managed correctly, it can be wildly efficient for both the employee and the employer, not to mention budget- and climate-friendly. But sometimes a dream scenario as simple as working from home can be a far cry …

The call for the legalization of recreational cannabis echoes across 24 states in the United States, with Ohio being the latest addition. Within this expanding cannabis industry, the pre-roll market stands as a crucible of innovation and competition. Distinguishing pre-roll brands has become imperative, given that an analysis of point-of-sale …

Almost immediately after a previous article of mine posted, I received an email that made me realize that in addition to thinking human, we need to be human. What does this mean? Here is how I came to this idea. A creator who attended an event I produced asked for …

In February 2004, Mark Zuckerberg launched Facebook, a centralized platform designed to socially connect the Harvard student body. Prior to Facebook, keeping a pulse on everything pertaining to a young adult’s social life at university required immense dedication. There was no convenient way to know what events might be taking …

Because the markets for all kinds of mushrooms continue to grow, I created a primer of ten terms you should know if you want to understand the fungus business. We’ve already covered five of these terms (fairy dusting, fruiting bodies, nootropics, neuroplasticity and functional mushrooms) in the first part of …

Countries across the globe have made strides to expand the legalization of cannabis for medical and adult use. In the U.S., 24 states have legalized the sale and consumption of adult-use cannabis, while 40 states have legalized medical marijuana. As mentioned in my previous article, Germany is preparing to reclassify …

In a digitized world brimming with creators and innovators, the creator economy stands tall as a testament to the power of individual creativity. Put simply, the creator economy represents an ecosystem where content creators, from YouTubers to filmmakers to podcasters, can monetize their passions. It’s a massive, burgeoning market. By …

Media fragmentation is leading to increased brand fragmentation and a loss of brand relevance to new generations of consumers. This is creating new opportunities. Internet and streaming trends have led to massive shifts in content production, delivery, and consumption. These shifts are having a significant impact on Hollywood, distribution channels …