Articles

According to a report released by Goldman Sachs, the creator economy is expected to reach a staggering $480 billion by 2027. The report demonstrates that, despite a stronghold of 50 million content creators worldwide, this number is expected to increase by a compounded annual growth rate of 10-20 percent. Simultaneously, …

The media business is built around the fact that your attention is worth money. TV news and other forms of media are incentivized to capture and hold your attention. Whether through scrolling, watching talking heads, perusing clickbait articles or something else, their content is designed to keep you locked in. …

Writer and journalist Hunter S. Thompson’sfabled daily routinewas first published in a stylized account of the writer’s life by E. Jean Carroll. Part biography, part fiction, how much of it is actually true matters little in an account of Thompson, for his part as much man as myth, who was …

Niche streaming platform players have and will continue to arrive on the scene. To survive, they will have to think big or the larger platforms could destroy them by adding their own niches to their platforms. Incumbents will modify revenue streams, merge with adjacent or buy out competitors to survive. …

In this day and age, you have to pivot on a moment’s notice as things can change rapidly. But, story will never grow old. It is interesting and engaging and everyone has one. What story are you trying to market? For example, let’s say I was going to strategize a …

Positivity is a power. No, make that a “superhuman” power. While it may not grant us the ability to be “faster than a speeding bullet” or “more powerful than a locomotive,” it undeniably plays a pivotal role in personal and business success. What makes the “power of positivity” even more …

In today’s world, with growing conversations surrounding privilege and its impact on society, it is crucial for business leaders to be introspective and acknowledge their own privilege. Recognizing the advantages they possess can empower them to become role models in living responsibly with their privilege, not only for their employees …

As the founder of a successful performance marketing company, I pay attention to how things are advertised, and I’ve noticed something really interesting in the way we as a culture talk about artificial intelligence (AI). There’s been a massive shift in our perception of AI technology in the last year. …

In recent years, there’s been a noticeable shift in the landscape of mental health treatments. Traditional therapeutic methods sometimes fall short of delivering desired outcomes, leading to alternative approaches like cannabis and psychedelic therapies gaining traction. Cannabis and psychedelic therapies are most commonly used to treat the lasting effects of …

In the rapidly evolving landscape of AI technology and its impact on the digital world, marketing agencies face new challenges in protecting their clients from online hate speech and harmful content. One challenger brand is leading the charge ahead of ambiguous legislation and puzzling social media platform policies: Bodyguard.ai. I …