Articles

The cannabis industry is plagued by misinformation, much of it due to inaccurate or purposefully misleading language. As the hemp-derived cannabinoid industry booms despite restrictions, we are beginning to see similar issues in how these compounds are discussed. How we talk about things shapes how we see them, so we …

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as expected, but innovation and sync in deployment have always garnered much higher traction. Today, with much more stringent algorithmic systems, …

Cannabis is continuing its global growth. Similar to the U.S., the European Union is implementing a patchwork of legalization measures, with several countries taking steps to expand the legalization of cannabis for medical and/or adult-use purposes. As CEO and Co-founder of a cannabis company in Germany, I have watched the …

Creativity is endless. It’s a boundless reserve of energy in all of us eager to be poured into some sort of mold and realized in a form that can be sensed, viewed or heard by others. It’s an unlimited urge to convey to the minds of others that which you …

Casting is a process I’ve written about previously and can often present challenges for talent who are unsure of how to approach different opportunities. To better understand the process and take action to improve your chances of landing the job you want, it’s important to think like a casting director. …

Too often, we’re presented with a narrative that unless we take action on a large scale, our efforts won’t truly matter. That narrative makes us feel hopeless and powerless over our mindsets and actions; we risk becoming cynical, especially given the massive problems the world is facing, including human rights …

When I started my music career more than a decade ago, it was as a singer/songwriter, living and working in Blackpool in the North of England. I was very driven and wrote hundreds of songs in a couple of years. It wasn’t practical for me to record and release every …

To succeed and truly be happy, my winning “happy” formula has included certain principles and beliefs that support the reasons why we all want to win. Being a successful leader, entrepreneur or business owner requires a special type of mindset. It’s that demanding relentless dedication, resilience and the strong belief …

Welcome to an era where longevity takes center stage. As people live longer, the quest for optimal health and extended vitality becomes paramount. In this landscape, biohacking experts and brands have a unique opportunity to educate a society of consumers that is becoming increasingly conscious and receptive to transformative experiences. …

Most marketers have heard the term “community building” at some point in the recent past. It’s not just a trend; it’s a revolution that’s taking over multiple industries and for good reason. Community building is all about creating a space where people feel connected, engaged and part of something bigger …