Running a business is often perceived as an exciting adventure — a chance to pursue dreams, create something meaningful and leave a lasting impact. However, behind the scenes, business owners and operators face an unseen battle against relentless stress and overwhelming pressures. To alleviate some of these pressures and create …
Read More »The Power of Sports Sponsorships
When I was a kid in Maryland, my dad used to take me to Baltimore Orioles games. I loved free hat night the most. I couldn’t comprehend why someone was handing me a free baseball cap, but I wore it everywhere. It never crossed my mind I was a walking …
Read More »How Can Law Firms Navigate Our New Virtual Normal?
The number of people primarily working from home has tripled since 2019, meaning that millions more individuals are clocking in remotely than before the Covid-19 pandemic began. While the pandemic served as a catalyst for this change, there are a number of motivators behind this trend. Roughly one-third of people …
Read More »Get Ready: Gaming Could Change Forever
When it comes to gaming, brands (and gamers) should think big and focus on fun and engagement rather than monetization. Gaming Needs To Change Web3 could be the answer, but only if it’s used in the right way. The days of buying video games on floppy discs or CDs at …
Read More »Don't Let a Bad Interview Become a Good Headline: How To Best Prepare for a Media Appearance
Whether you’re a musician, an actor or an entrepreneur, at some point, you might look to hire a publicist and seek press opportunities to best tell your story. After engaging with your publicist to craft a compelling pitch, you’ll likely start receiving media opportunities, but are you ready? For some, …
Read More »6 Ways To Build Your Brand as a Musician in 2023
When it comes to being a musician, it is an ever-changing industry. In 2023 the amount of music released daily grew into the thousands. So what can an artist do in the overcrowded industry to stand out? Here are a few pieces of advice that I’ve found to work well. …
Read More »GRAZIE: The New Rules of Gratitude
Gratitude has the power to change you, your life and your work. While it can be described simply as ‘giving thanks,’ it can be a complex and sometimes daunting concept to apply in real life. So, to make applying gratitude easy, we at 7:47 created the GRAZIE framework. Each letter …
Read More »Manage Your PR Even During a Recession
In times of economic uncertainty, businesses face a number of challenges that can threaten their survival, and 2023 is certainly one of those times. Decreased revenue, increased competition and reduced consumer spending are just a few of the many obstacles that businesses must navigate during a recession if they want …
Read More »Hollywood Meets Art: How NFTs Are Revolutionizing the Entertainment Industry
Technological innovation has always played a crucial role in developing the entertainment industry. Whether it is film and television, music or gaming sectors, the significance of technology cannot be understated. Each entertainment industry sector has always found a way to co-opt the latest technologies, whether digital cameras or the internet, …
Read More »Eight Tips from a Casting Director to Help You Book the Role
Earlier articles spoke about packaging talent: the inside skinny of casting and tips to get the role. Here are more pieces of the casting puzzle that may help you book or understand the dynamics more. 1. ‘Back To One’ My best guess is, it is about $10,000 USD a minute …
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