Not long ago, people relied on newspapers for information and watched television for entertainment. But the arrival of Web 1.0 and Web 2.0 transformed how we consumed content, and now we’re witnessing another groundbreaking shift with the rise of Web3. To understand these stages, let’s take a quick look at …
Read More »How to Make Product Placements Work for Your Cannabis Brand
Because cannabis is still federally illegal, traditional media buying for weed brands comes with a great deal of restrictions and limitations, even with Twitter’s slightly more lenient, updated advertising rules for brands in legal market states. However, a promising alternative and workaround for impactful advertising and marketing for cannabis companies …
Read More »Goal-oriented, Results-driven Success in Digital Publishing
The old saying “He who controls the presses controls the messages” or as singer Jim Morrison of the Doors put it circa 1969, “Whoever controls the media, controls the mind.” The reality is people want to be heard and seen. People want to be understood and effect change as they …
Read More »Networks, Privilege and Opportunity: What Can We Learn from the Nepo Baby Discourse?
The “nepo baby” discourse isn’t going away. Underneath the celebrity gloss — Willow Smith, Gwyneth Paltrow and Lily Rose-Depp being just three of many nepo babies held up for examination — there’s an important conversation about social equality waiting to happen. Current nepo baby discourse essentially boils down to a …
Read More »How to Self-Tape: It's Not Just for Actors Anymore
Knowing how to self-tape can give you a slighter edge over someone who does not — in connecting, being heard and closing a deal. If you are going it alone, here are a few notes geared toward using what you already have rather than buying anything new. Lighting This is …
Read More »The Power of Music in Creative Fields and Beyond
Music has always been a constant in my life. Whether I’m driving to the office, mowing the lawn, going for a quick jog around my neighborhood or even cooking dinner in the kitchen, you can bet that there are tunes playing through my speakers or AirPods. That said, it’s probably …
Read More »Reshaping Music Royalties: Technology and the Quest for Equitable Compensation
In today’s rapidly evolving digital landscape, music royalties have become an increasingly popular investment asset class. With streaming services dominating the market and accounting for 83 percent of the U.S. music industry’s revenue in 2022, according to the Recording Industry Association of America (RIAA), the quest for fair artist compensation …
Read More »The Role of Cannabis Lounges in Fostering Community
As cannabis becomes normalized and less stigmatized, we’re seeing more Americans turning to cannabis and away from alcohol. The U.S. has been alcohol-centric for too long and many people are searching for alternatives that facilitate socializing without alcohol. With about four in ten adults living unpartnered, there is reason to …
Read More »Three Things Business Leaders Should Keep in Mind Before Getting Involved With Charities and Nonprofits
As business leaders, getting involved with charity and nonprofit work can be a powerful avenue for us to impact our communities positively. As the National Council of Nonprofits notes, nonprofits contribute to scientific research and funding, civic life, the arts and conservation, to name a few issues. But in our …
Read More »The Human Side of Business: Incorporating Fun Increases Productivity and Creates Great Work Culture
To start, a generalization about the state of work in 2023: people feel entitled to enjoy what they do. Work and life have become increasingly blended and the boundaries blurry in our enormously connected world. Times have changed, and expectations are high — as evidenced by the Great Resignation, quiet …
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