Articles

Near the beginning of the pandemic, theBrookings Institutionestimated that the creative industry was on track to suffer a loss in sales of over $150 billion in the United States alone, with the performing and fine arts sectors being hit the hardest. Certainly, looking back, there’s no question that the pandemic …

The basis of a pitch (such as how to get people interested and how to demonstrate your passion) is universal; the practicalities are not. Everyone at some point pitches. Let’s use a baseball pitcher as an example. The pitcher is on the mound and getting ready to throw the ball …

With thousands of legal cannabis companies operating worldwide, business owners are looking for ways to increase revenue while standing out from the crowd. What might be hard for those business owners to hear is that the key could lie in adding more compliance responsibilities to an already heavily regulated process. …

Unless you live under a rock (no judgment!), you’ve seen the recent hubbub over brands taking a stand on social issues, like hate speech, and also likely considered the brands that quietly do nothing. Should brands get involved in social issues? Are brands, in fact, influencers? Is a brand a …

For many people, separating our identity from our career and vice versa is a challenge. We often hear people say, “I am an accountant,” or “I am a plumber,” or “I am a police officer,” etc. The truth is those answers aren’t who they are but what they do — …

When you’re developing a digital marketing strategy or looking for ways to improve your search engine results rankings, it’s easy to get caught up in technical details, and one element of marketing I often see businesses overlook is offline strategies. Search engine optimization is a huge field of expertise with …

Accomplishing a big goal can be a monumental achievement, bringing with it adrenaline-fueled elation. But in the moment of celebration, leaders often overlook one important element: gratitude. Taking time to recognize the people and circumstances that enabled this success can bring even deeper satisfaction over our accomplishment; however, too commonly …

Rock and roll has always been about embracing the counterculture and going against the grain. The term is most widely associated with music, but that’s only the beginning. The rock and roll mindset can and does extend into every sphere and exists in every dimension — including, as of recently, …

Look at some of the most significant social and political movements of our time, and you’ll see the important role art has played. For instance, The Verge reported that in 2020, artists used the boards of closed businesses as “blank canvases” to honor “George Floyd and Breonna Taylor, as well …

Admittedly, successfully launching a startup is a challenging feat. As the founder of DigitalDay, a marketing agency helping companies build their digital presence and business impact for the last 14 years, I have encountered many entrepreneurship challenges during this journey. In this article, I will share my hands-on experiences with …