Articles

Steve Jobs was the master of customer experience. His vision and products reflected the power of his often-credited statement: “Technology should either be beautiful or invisible.” Success in Web2 has always been about the user, not the technology. Through sleek design and beautiful user experience, consumers didn’t just own products, …

The start of the NFT craze was primarily driven by the novel discovery that digital assets could be scarce. The very idea that digital art could be collected and appreciate in value had early adopters making big bets in hopes of even greater returns. At that time, CryptoPunks — a …

Some may say that cannabis is a product that sells itself, but in America’s current green rush, things aren’t quite that simple. Businesses need to find new ways to compete and stand out in an oversaturated licensed market. Not to mention, we as a cannabis industry are limited in what …

In September 2022, the Museum of Modern Art announced that it would be selling upwards of $70 million in artworks from the William Paley collection to invest in expanding its digital reach. The shift toward digital engagement at museums accelerated greatly during the pandemic, sparking a sea change in priorities …

The advent of Web3 on mainstream culture is perhaps an accelerated transition, with wide-scale adoption of platforms like Ethereum and Solana. However, there is still a disconnect in understanding how these technologies interact with the existing culture. Web3 exists on the principles of decentralization, with no centralized authority controlling or …

Technology has influenced humans in more ways than most care to admit. But perhaps none of the technological innovations have had as much impact on our lives as the internet. Almost everything humans do revolves around communication, and since this is what the internet focuses on, it is not surprising …

Have you ever wanted to start your own alcohol beverage brand? It seems that nearly every celebrity now has an alcohol brand, so why not you? Getting a brand to market doesn’t have to be scary. As principal attorney for a law firm specializing in the alcohol beverage and cannabis …

“Character” like “culture” is a word thrown around with astonishing frequency in the corporate world. Using fluffy HR parlance, we emphasize these ill-defined virtues without unpacking them, and then often pat ourselves on the back for our progressive approach to running our businesses. So, industry jargon aside, what does character …

Bundling multiple products or services together is nothing new. Whether it’s the option package on your car or the value meal you get at the drive-through, bundling is evident in our most common purchase decisions. This is not surprising. Not only do bundles often allow companies to capture more revenue …

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the process of formulating and rolling out a set of guidelines for communicating the brand’s values …