Customers are more informed than they ever have been before — and they’d like to keep it that way. In fact, a recent study by Sprout Social found that 86 percent of Americans believe transparency in business to be more important now than ever. They want to know who they’re …
Read More »7 Steps for Carving Your Own Space in a Saturated Spirits Market
If you’ve ever walked into a big box alcohol retailer, you know that it’s nearly impossible to stand out on the industrial-sized shelves of spirits towering alongside imposing floor displays of wine, beer and now non-alc. alternatives. So how does one sway a consumer to part with their precious alcohol …
Read More »Five Ways Artificial Intelligence Will Change The Way you Live
In early October, OpenAI raised a record-breaking $6.6 billionin the largest startup fundraising round in history. Yet, as AI continues to largely feel contained to our mobile phones and computers, companies all around us are working to bring these innovations directly to our everyday lives. In fact, AI is redefining …
Read More »The Future of Pharma: When Will Mainstream Medicine Fully Embrace Cannabinoids?
The integration of cannabinoids into mainstream pharmaceutical practices has been a topic of significant debate and interest over the past decade. As scientific research continues to unravel the therapeutic potential of cannabinoids, the question remains: when will the pharmaceutical industry fully embrace these compounds as mainstream medicine? The Current Landscape …
Read More »Retail Is Local: Lean Into Your Community
Despite e-commerce’s rise, retail‘s essence remains inherently local. Physical stores that root themselves in specific neighborhoods, serving unique community needs, can thrive if the local community embraces them. An effective strategy to win the embrace of a local community is demonstrating to the community that you understand and embrace the …
Read More »The Youth Movement Leading the Mushroom Renaissance: Five Self-Educated Eco-entrepreneurs Under 30 are Changing the Fungi Game
For elder Millennials and Generation X, a youthful infatuation with shrooms was practically a rite of passage. But where past generations’ fungi phase typically involved tripping at concerts or watching The Wizard of Oz while playing Dark Side of the Moon, the modern youth mushroom movement has more laudable goals …
Read More »Key Income Streams for Artists: Growing Your Art as a Business
While many artists focus on getting their music playlisted, streaming platforms like Spotify are just one piece of the puzzle when it comes to building a sustainable income as an artist or musician. The key to thriving financially in the music industry? It’s all about diversification and collaboration. Plan Your …
Read More »Making It Through Hard Times as an Artist
For the majority of artists out there, whether painters, singers or anyone who makes art, when economic times are hard, there are fewer people who will buy their work. However, the problem with these generalizations is that the economy is so huge that there are variations in many places. For …
Read More »What a Surreal Cult Classic 1980s Film Can Teach Businesses About Finding the Extraordinary in the Ordinary
Director David Lynch’s 1980s surreal cult classic Blue Velvet involved peeling away the veneer of suburban normalcy to reveal the seedy underbelly below. Set in an idyllic small town, the film begins with an iconic opening sequence of blue skies, white picket fences, red roses and neighborhood cheer before burrowing …
Read More »7 Tips for Eco-Friendly Cannabis: How To Cultivate and Sell Sustainably
There’s a clean weed revolution bursting through the soil. The legal weed industry is trailblazing, yet many of its nascent laws ignored the industry’s impact on the environment. Weed users are conscious of Earth and don’t want to add to excessive plastic waste. How much plastic waste? Data is hard …
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