Historically, the cannabis industry has faced a multitude of roadblocks. This comes as no surprise to you, I’m sure, as it’s only until recently that U.S. states have fought tooth and nail to legalize medicinal and adult-use of the plant and won. But one obstacle that the legal cannabis industry …
Read More »Writing Suspenseful Scenes: Techniques for Keeping Readers on the Edge of Their Seats
In the realm of literature, few elements captivate readers quite like a masterfully crafted suspenseful scene. It’s the literary equivalent of a roller coaster ride — heart-pounding, palm-sweating and utterly addictive. But what techniques do authors employ to create these nail-biting moments that keep readers glued to the page? Let’s …
Read More »Seven Business Leaders Share How to Become an Expert Negotiator
Whether you’re attempting to settle on a price with an important client or trying to reach an agreement with a potential business partner, negotiation plays an important role in business. However, it isn’t a skill that comes naturally to everyone, and some may struggle to find a balance between achieving …
Read More »The Great Computing Power Chase: Why It Matters and How We'll Win
We live in a world where every gadget, car, and even our homes are becoming brainier. This braininess, or “computing power,” is the magic sauce that makes everything smart and efficient. But recently, there’s been a lot of noise about this magic sauce running out. People used to worry that …
Read More »Zooming Past Zoom: How In-Person Connections Drive Business Success
Go ahead, tell me how great Zoom is. I have heard this more times than I care to repeat. In today’s fast-paced digital world, where communication tools like Zoom and Microsoft Teams have become as commonplace as texts and emails, I remain steadfast in believing that nothing can truly replace …
Read More »Lessons Worth Embracing for Creative Business Leaders
Riding the train from Washington to New York this week, I was in the mood to listen to U2’s electrifying performance at Slane Castle in 2001. This video captured a poignant homecoming concert that concluded their world tour in Ireland. Emotionally charged and held shortly after the death of Bono’s …
Read More »Turning Adversity into Your Superpower
At a workshop we produced a few years ago, I met a young woman named Vasanti. I asked Vasanti to tell us her story of overcoming adversity and how it turned into her superpower. Vasanti shared a story about growing up in India. “If you grew up in India and …
Read More »Ad Spend: Six Ways to Ensure You're Making Every Dollar Count
Advertising, in one form or another, is necessary to get right if you want to properly market your product or service and get the word out to potential customers. However, because of factors such as the complexity of the customer’s journey and the creative strategy that goes into advertising, determining …
Read More »The Evolution of Social Media: Is TikTok Poised for Decentralization?
The evolution of social media over the past two decades highlights a dramatic shift in its role and influence in our lives. It all began in earnest with the first at-scale app, MySpace, launched in 2003. This pioneering platform offered users a new way to connect with friends, share personal …
Read More »Crafting Highs: Mastering the Market's Regulatory Labyrinth for THC and Delta-9 Products
The 2018 Farm Bill was a game-changer for the cannabis industry, sparking a revolution that continues to shape the sector amidst a complex web of regulations and shifting consumer trends. The distinction between hemp-derived delta-9 THC products, which are federally legal as long as they contain 0.3% THC or less, …
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