Culture Council

The start of a new year can be the perfect time for business leaders to start fresh. Whether it’s reevaluating their processes, trying something new or finding ways to reengage their staff, employers can use this time to learn from any mistakes or successes of the previous year and set …

Countries across the globe have made strides to expand the legalization of cannabis for medical and adult use. In the U.S., 24 states have legalized the sale and consumption of adult-use cannabis, while 40 states have legalized medical marijuana. As mentioned in my previous article, Germany is preparing to reclassify …

Because the markets for all kinds of mushrooms continue to grow, I created a primer of ten terms you should know if you want to understand the fungus business. We’ve already covered five of these terms (fairy dusting, fruiting bodies, nootropics, neuroplasticity and functional mushrooms) in the first part of …

In a digitized world brimming with creators and innovators, the creator economy stands tall as a testament to the power of individual creativity. Put simply, the creator economy represents an ecosystem where content creators, from YouTubers to filmmakers to podcasters, can monetize their passions. It’s a massive, burgeoning market. By …

Media fragmentation is leading to increased brand fragmentation and a loss of brand relevance to new generations of consumers. This is creating new opportunities. Internet and streaming trends have led to massive shifts in content production, delivery, and consumption. These shifts are having a significant impact on Hollywood, distribution channels …

Whether it’s “going viral” or becoming “the talk of the town,” generating buzz around your business is essential if you want to grow your audience and, consequently, your bottom line. General marketing efforts are a good start; however, you’ll need to do more to make a big name for your …

In the dynamic landscape of business, attracting and retaining clients is a perpetual challenge. One such strategy that has proven to be immensely effective is content marketing. This approach goes beyond traditional advertising methods, focusing on creating and distributing valuable, relevant content to attract and engage a target audience. Content …

Marketing is, by necessity, powered by data. At least if you’re interested in strategic marketing, which I think we all are. The way we collect data has changed a lot in the past few years, so much so that we are on our way to doubling the world’s knowledgeevery 12 …

There are varying thoughts on perfectionism. For some, it is an ideal practice. For others, it is the old adage: “Perfect is the enemy of good.” To others it is simply an unavoidable modus operandi; there is no real alternative to the pursuit of perfection. There is no doubt as …

Unfortunately, increasingly, it seems as if critical thinking has evaded us. In the hectic pace of daily life, we can sometimes rush to business decisions without thinking them through —and get outcomes that might make us regret doing so. What happens outside of work, of course, can also impact us. …