Rarely a week goes by without reading about the harms of social media. From democratic decline and misinformationto children’s mental health issues and addiction, we are continually learning about the many ways in which the largest social media companies are harming people, communities and countries. If we are to address …
Read More »Nine Ways Businesses Can Improve Customer Communication and Engagement in 2024
As companies begin reflecting on the past year and planning for the next one, they’re likely setting goals for the new year and the steps they need to take in order to better their company and their bottom line. For many companies, that means working on customer communication and engagement. …
Read More »Legacy of Leadership: 5 Profound Lessons My Grandfather Taught Me for Business Success
One of the most important factors in my success as an entrepreneur has been the mentors in my life. I strongly believe in the power of mentorship as a tool for growth, both personal and professional, and perhaps no mentor taught me as much as my grandfather did. I owe …
Read More »Your Coupon Codes are Not Working: How to Build Loyalty in Cannabis
I have spent my career looking for ways to entertain audiences. Ever wonder why something becomes a hit? Whether it is films, television, or digital content, on a fundamental level, content creators discover an underserved audience, deliver a great content experience that addresses the need state, and are rewarded with …
Read More »The Global Beat: The Rise of Multicultural Musical Mavins
In the evolving tapestry of modern music, the distinctions between genres are blurring as artists craft an interconnected world of sound. No longer confined by the traditional boundaries of musical styles, today’s artists are redefining creativity, with genre-blending becoming an emblem of the industry’s dynamic landscape. A visit to Miami, …
Read More »How Women Are Leading Climate Action Across Sectors
Around the world, women are tackling climate change across sectors, turning the climate crisis narrative to one of climate optimism. Author and climate activist Anne Therese Gennari defines this as a mindset shift that sparks hope, creativity and solutions thinking while keeping a fact-based approach to climate change. Whether it’s …
Read More »3 Considerations for Storing Documents and Files As a Creative
Artists and creators can generate a lot of documents, data and important info. Storing these key documents and other files is closely intertwined with a creator’s success and should be reviewed carefully. I’ve found my own system to “stay off the grid,” so to speak, and assembled this approach for …
Read More »Eight Ways Marketers Can Be More Thoughtful About Diversity, Equity and Inclusion
No matter whether they’re marketing a product or a service, companies have to appeal to what their audiences want. In today’s world, that means diversity. Customers like to see themselves in advertising, as it allows them to envision themselves using the particular product or service and to understand how it …
Read More »Beyond THC and CBD: The New World of Rare Cannabinoids
Inside the tomb of a Chinese shaman buried nearly 3,000 years ago, archeologists discovered the oldest cannabis used by humans. For millennia, humans have been using cannabis for medicinal, spiritual and other purposes. However, no one knew what was inside cannabis and what created its effects… that is until the …
Read More »Eight Ways to Increase Sales (Even Without Customer Reviews)
Positive reviews are essential to driving new customers to your business, as customers are more likely to buy something if they know plenty of others have tried and liked it before them. But when you’re just starting out, you don’t yet have any reviews to give you credibility, and this …
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