Culture Council

Steps to a Happy Partnership: How Employers Can Evaluate Alternative Employee Assistance Program Benefits

In today’s fast-paced world, I recognize the critical importance of mental health and the significant role that employers play in fostering the well-being of their employees. The most recent global pandemic has exacerbated mental health issues, with increased rates of anxiety, depression and stress worldwide. Depression is the leading cause …

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3 Brand Archetypes for Cannabis Businesses

It’s no secret the cannabis industry has been growing in recent years. As the market develops rapidly, competition has intensified. Building a distinct and memorable cannabis brand in a crowded market, therefore, becomes more challenging. I’ve seen this firsthand in my role as VP of Business Development and Strategic Partnerships …

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Rise of Cannabis Drinks: Beyond the Mocktail Trend

In the world of beverages, the allure of the ‘new’ has always captivated consumers. Remember the rise and reign of the “mocktail?” At the dawn of the cannabis drinks market, entrepreneurs and enthusiasts anticipated a symbiotic dance between cannabis and bar culture, envisioning a world where the cannabis-infused sipper sat …

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