As the founder of a successful performance marketing company, I pay attention to how things are advertised, and I’ve noticed something really interesting in the way we as a culture talk about artificial intelligence (AI). There’s been a massive shift in our perception of AI technology in the last year. …
Read More »Nine Steps You Can Take to Set Your Company Apart From the Competition
In a world saturated by millions of businesses all claiming to have the perfect solution to whatever problem consumers have, trying to find ways to make your own business rise above the noise can seem like an impossible endeavor. However, even businesses with fierce competition can find ways of standing …
Read More »Nine Key Factors to Consider When Collabing With a Creative Agency
Partnering with the right creative agency can be the difference between a lackluster campaign and a resounding success. As businesses seek to captivate audiences in more innovative ways, the selection of a suitable agency becomes a critical decision. But how does one discern the ideal match amid a sea of …
Read More »Why People Want Cannabis and Psychedelic Therapies and What it Takes to Serve Them
In recent years, there’s been a noticeable shift in the landscape of mental health treatments. Traditional therapeutic methods sometimes fall short of delivering desired outcomes, leading to alternative approaches like cannabis and psychedelic therapies gaining traction. Cannabis and psychedelic therapies are most commonly used to treat the lasting effects of …
Read More »What Challenger Brands Can Do About Online Hate Speech
In the rapidly evolving landscape of AI technology and its impact on the digital world, marketing agencies face new challenges in protecting their clients from online hate speech and harmful content. One challenger brand is leading the charge ahead of ambiguous legislation and puzzling social media platform policies: Bodyguard.ai. I …
Read More »The Local Sports Media Business Model is Shifting as Fandom Grows
I grew up watching my beloved Baltimore teams on a network branded “Home Team Sports.” It was a regional sports network (RSN). Throughout the years, the business and brand changed hands multiple times. Ironically, the brand is now owned by my company, Playfly Sports. This wasn’t a coincidental acquisition; it …
Read More »Eight Questions Every Business Leader Must Ask Before Implementing AI
In an era marked by the rapid evolution of artificial intelligence (AI), businesses are increasingly presented with both unprecedented opportunities and ethical dilemmas. As organizations consider integrating AI technologies into their operations, the intricate web of challenges surrounding their creation and implementation continues to spark controversy. Before taking the plunge …
Read More »Non-Fungible Tokens (NFT) In Publishing And Life
Let’s get some introductory definitions: what is a non-fungible token and how can it be used in publishing? To understand this electrifying, rich topic, you must know or learn the basics of blockchain technology. One must grasp the meanings of cryptography, make use of cryptocurrencies and open a cryptocurrency wallet. …
Read More »Artists: Is Your Mindset Holding You Back?
Picture this: The year is 1972, and you and your band are enraptured by the latest releases from the Rolling Stones, Lou Reed and David Bowie — records that would go on to be immortalized and revered for generations. It’s time to take your place among these musical greats; you’re …
Read More »How Tech, Sustainability and Accessibility are Forever Changing In-Person Sporting Events
As Americans, many of us love our sporting events. While it may be more budget-friendly to watch the games from the comfort of our couch, many of us are spending time, money and energy to physically go and see sporting events in person. This love of sports is evident through …
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