How are you doing after three years of uncertainty? No, I’m not talking about your lead-up to choosing a major or the questionable relationship you just can’t seem to quit… I’m talking about our collective uncertainty. I’m talking about the strange time warp that began in December 2019 when we …
Read More »5 Ways to Approach Marketing for Amanita Mushrooms
If you are unfamiliar with amanita mushrooms, they are poised to be the next big thing to hit the legal market and the cannabis industry is hopping on board. Native to the Northern Hemisphere, amanita mushrooms have been utilized throughout history as psychoactive substances, as they are known to induce …
Read More »Nine Tips for Adapting to Shifting Consumer and Cultural Interests
Consumer and cultural interests have undergone significant shifts over the years, influencing businesses in various ways. Remaining agile and responsive to changing consumer and cultural interests is essential for businesses that want to succeed in today’s dynamic marketplace, as a failure to do so could result in missed opportunities and …
Read More »The Art of Manifesting in Business
The subject of manifestation has been brought into the mainstream by successful entrepreneurs like Richard Branson and Oprah Winfrey. Even so, while you may be familiar with the term, for many, it has never been considered as a sound business practice, though it should be! Manifestation is not wishful thinking …
Read More »Connecting Cannabis Brands and Consumers: The Future of Brand Discovery
The cannabis industry has been rapidly expanding in recent years, with legal status and widespread acceptance paving the way for significant growth and diversification. As the industry evolves, the role of technology in connecting cannabis brands directly with consumers is becoming increasingly important. However, the limitations of current cannabis apps …
Read More »11 Low-Cost Strategies for Acquiring and Retaining New Customers
In today’s highly competitive market, acquiring and retaining new customers is a top priority for any business. However, many businesses struggle with the costs associated with marketing and advertising efforts to attract new customers. Fortunately, there are low-cost strategies businesses can implement to acquire and retain new customers without breaking …
Read More »Why AI Needs Blockchain
This year, artificial intelligence (AI) has quickly surpassed many of the other technological advancements trying to catch our attention and, as a result of this, the conversation has quickly shifted. In 2022, headlines were dominated by how blockchain and cryptocurrency serve as the keys to a trustless, inclusive financial system. …
Read More »Work Smarter, Not Harder: Practical Tips for Achieving Work-life Balance as an Entrepreneur
As an entrepreneur, it can be easy to fall into the trap of constantly working and neglecting other important areas of your life. However, achieving a work-life balance is crucial to maintaining your physical and mental health, as well as the success of your business. Achieving a work-life balance is …
Read More »Thriving in the Web 3.0 Era: How Traditional Media and Finance Can Adapt to Embrace the Future
Not long ago, people relied on newspapers for information and watched television for entertainment. But the arrival of Web 1.0 and Web 2.0 transformed how we consumed content, and now we’re witnessing another groundbreaking shift with the rise of Web3. To understand these stages, let’s take a quick look at …
Read More »How to Make Product Placements Work for Your Cannabis Brand
Because cannabis is still federally illegal, traditional media buying for weed brands comes with a great deal of restrictions and limitations, even with Twitter’s slightly more lenient, updated advertising rules for brands in legal market states. However, a promising alternative and workaround for impactful advertising and marketing for cannabis companies …
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