Even in an economic downturn, anyone can invest in and own music. In the past, music ownership traditionally resided with five entities: major labels, independent labels, publishing companies, artists and talent managers. Now, the tide has shifted with catalogs selling for record numbers: Justin Bieber ($200 million, Dr. Dre $200+ …
Read More »Cannabis Brands Need To Get Contextual (Advertising)
When it comes to emerging markets, just selling cannabis might seem like it’s enough. However, this advantage is short-lived as more brands join the market. To stand out, it’s crucial to have a captivating narrative, a strong brand, memorable taglines and other distinguishing features, especially as competition increases. By comparison, …
Read More »11 Ways to Find Inspiration When Running Your Business
When seeking inspiration, there are countless places you can turn to explore diverse perspectives and innovative ideas. For example, books, conferences or podcasts that cover topics both within and outside of your industry can provide fresh insights that can be applied to your own business challenges. Whether they’re in a …
Read More »Venture Capital Funding Is Not The Only Option For Startups
Raising money in 2022 was a slog. CB Insights reported a nine-quarter low in Q3 in terms of deal value and a concurrent reduction in the number of deals. Y Combinator released a memo in May warning companies in its network to conserve cash and avoid fundraising if they could. …
Read More »Five Lessons From My First Year Working In Web3
Last February, I left a senior executive position at YouTube to make the full-time leap into Web3. Feel free to congratulate me on the timing — it could not have been better (ha). The months that followed were a wild ride. Hackers pulled off one astronomical heist after another, an …
Read More »How To Dominate Your Film Festival Run Part 3
Filmmakers, you’ve been patient. While you awaited the epic finale of this series on navigating a successful festival run, it is our hope that you’ve already taken some of our previous advice to heart and applied it in your own endeavors as you’ve achieved your own fame and notoriety on …
Read More »Revolution To The Workforce: Finding New Purpose In The Cannabis Industry
I am here to say it: the gold watch no longer exists. Long gone is the Mad Men-era where you started in a job at 20 and departed at 60, following a placid retirement party. My guess is that once upon a time, work was less tied to purpose and …
Read More »Seven Tips For Getting Ahead In Business
Many people “get ahead” in business for a variety of reasons. The two most common seem to be generally good business acumen and common decency. The challenge is, the definitions for these two may be different depending on where life took you to date. I can share with you what …
Read More »15 Steps for Weaving Your Brand's Mission Throughout Your Business Structure
For any business, having a clear and meaningful mission is critical for success. To truly live up to that mission, however, you must ensure that it is consistently and clearly woven throughout all aspects of the business. Your brand‘s mission should be evident in the company’s values, culture and day-to-day …
Read More »The Danger of Surrounding Yourself With Sycophants in Business
Have you ever had a colleague who routinely showered you with praise, a friend who always took your side or a significant other to whom you could do no wrong? Being on the receiving end of these behaviors, you might have felt good, at least for some time. It’s only …
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