Culture Council

Loyal customers are the cornerstone of any successful brand. They stick by a business through thick and thin and support its products or services above all others in the industry. Having this dedicated, repeat customer can be a stepping stone toward increased brand recognition and an increase in profits. However, …

I barely graduated college. I never took a business class. In fact, I learned virtually everything about entrepreneurship and running businesses through real-life scenarios. In spite of my unconventional background, over the past 10 years, I have co-founded three companies with one successful exit, M&A partnerships with some of the …

Social media is saturated with accounts for businesses and individuals alike, making it hard to get noticed. However, discoverability plays a large role in driving sales and attracting new customers. Though the task may seem daunting, an overhaul of your team’s content creation may be necessary to expand your reach, …

What price are people willing to pay for the convenience of technology? Not just the retail price but the costs of using a smartphone at the expense of environmental health? As customers demand sustainability from corporations, some wonder how tech companies can support the cause with innovative product design without …

I’d like to make a comparison after having just finished reading Steven Pressfield’s book, The War of Art. It is a guide for overcoming the internal resistance that prevents individuals from achieving their goals and realizing their full potential. The book is primarily aimed at artists, writers and other creatives, …

Creating a business plan is one of the first steps toward success as an entrepreneur. A well-crafted business plan can help you secure funding, attract customers and establish your brand. While there’s no single blueprint for creating a perfect business plan, there are some essential steps that all entrepreneurs should …

Here we go with choices. Each road takes you down a path, but which one gets you where you want to go? Let’s start there. What goals are you seeking with a film festival? Do you want to get funded, picked up (distributed), win tons of awards or build a …

My climate action journey started when I took a wrong turn in the streets of Old Delhi, India, seven years ago. One day, as I got lost walking through the chaos of rickshaws, racing the wrong way on a roundabout with cows weaving in and out of traffic, I ended …

Every December or January we all get inundated with industry watchers, commentators, pundits, investment bankers, morons and geniuses who share their predictions for what’s going to happen in the coming year. For anyone who has been paying attention to anything over the past three years, it is painfully obvious that …

During the holidays, it’s easy for teams to get swept up in the cheer and overall positive mood of the season. However, as the new year begins and the festivities have wound down, you and your employees may experience a dip in energy. While 12 months of holiday spirit might …