Near the beginning of the pandemic, theBrookings Institutionestimated that the creative industry was on track to suffer a loss in sales of over $150 billion in the United States alone, with the performing and fine arts sectors being hit the hardest. Certainly, looking back, there’s no question that the pandemic …
Read More »14 Important and Worthwhile Goals Companies Should Set for 2023
The first few weeks of the new year are the perfect opportunity for businesses to reflect on the previous year and set new goals accordingly. By looking at what worked and what didn’t, you can understand what changes to make to reach meaningful, realistic and relevant objectives by the end …
Read More »What Are GMP Standards And Why Should The Global Cannabis Market Care?
With thousands of legal cannabis companies operating worldwide, business owners are looking for ways to increase revenue while standing out from the crowd. What might be hard for those business owners to hear is that the key could lie in adding more compliance responsibilities to an already heavily regulated process. …
Read More »Why It Matters for Brands to Speak Up and Take a Stand
Unless you live under a rock (no judgment!), you’ve seen the recent hubbub over brands taking a stand on social issues, like hate speech, and also likely considered the brands that quietly do nothing. Should brands get involved in social issues? Are brands, in fact, influencers? Is a brand a …
Read More »12 Actionable Ways to Improve Your Business Storytelling Skills
Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By crafting and presenting a relatable story, businesses are able to connect in a more personal way with consumers, employees …
Read More »Shifting Perspective: Identity Versus Career
For many people, separating our identity from our career and vice versa is a challenge. We often hear people say, “I am an accountant,” or “I am a plumber,” or “I am a police officer,” etc. The truth is those answers aren’t who they are but what they do — …
Read More »Amplify Business Visibility Using 5 Effective Offline Marketing Strategies
When you’re developing a digital marketing strategy or looking for ways to improve your search engine results rankings, it’s easy to get caught up in technical details, and one element of marketing I often see businesses overlook is offline strategies. Search engine optimization is a huge field of expertise with …
Read More »4 Reasons Leaders Feel Ungrateful After a Big Win
Accomplishing a big goal can be a monumental achievement, bringing with it adrenaline-fueled elation. But in the moment of celebration, leaders often overlook one important element: gratitude. Taking time to recognize the people and circumstances that enabled this success can bring even deeper satisfaction over our accomplishment; however, too commonly …
Read More »3 Ways the Music Industry Is Infiltrating the Metaverse
Rock and roll has always been about embracing the counterculture and going against the grain. The term is most widely associated with music, but that’s only the beginning. The rock and roll mindset can and does extend into every sphere and exists in every dimension — including, as of recently, …
Read More »How Artists and Leaders in the Arts Can Support Global Calls for Change
Look at some of the most significant social and political movements of our time, and you’ll see the important role art has played. For instance, The Verge reported that in 2020, artists used the boards of closed businesses as “blank canvases” to honor “George Floyd and Breonna Taylor, as well …
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