Optimizing the hiring process requires you to focus on a few core issues. One of them is the quality of candidates: How do you find the right fit and how do you compete with other companies for them? Another is the interview process itself — this comes down to your …
Read More »Independent Creators: How to Scale Your Business While Maintaining Your Autonomy
If you’re an independent creator, you may be considering scaling your business. While scaling is a great way to increase your presence and profit, it also often requires bringing other people into the mix — a significant adjustment when you’re accustomed to working independently. Fortunately, it is possible to grow …
Read More »How Emerging Tech Like AI and NFTs Could Shape Live Events
As the creator of an app that promotes exclusive and exciting nightlife and live events around the globe, let me tell you: While many nuances can’t be replicated via technology at this point, emerging technologies such as artificial intelligence (AI) and NFTs are poised to offer more personalized experiences and …
Read More »Let's Get Phygital
I am old enough to remember the advent of the internet and the accompanying speculation about its utility and staying power. While the internet was subject to ridicule, today no one would deny its major role in our lives. Quite simply, it changed the way we interact with the world …
Read More »Is There Enough Diversity in 'Women in Tech' Initiatives?
While women and girls in tech mean huge advancements for diversity in the tech industry, there’s still a significant challenge to tackle: including trans and nonbinary people in IT. Initiatives like Girls Who Code, Women Who Code and Women in Technology International are much more than well-meaning: They are necessary …
Read More »Why Hemp Is Entering the Mainstream and Adding Value to Business
Hemp is a natural resource older than all of us. There are thousands of hemp-based products available in the marketplace today. From shirts to car parts to pharmacy products, hemp is increasingly used in everyday life. Even homes are now being made entirely out of hemp. As a practical matter …
Read More »What Is the Role of a Record Label in Today's Music Business?
As little as 10 years ago, getting a deal with a major record label was the ultimate dream for a hopeful artist. While the hype still resonates, the landscape of today’s music industry has largely centered on the decline of the prestige and dominance of powerhouse labels. The trend of …
Read More »Why an Adventure Can Help Your Career and Why This Matters
It’s vital for leaders and creatives (especially in cultural industries) to go on adventures. Here’s why. Recently I did something I have never done before: fly like an eagle at 3,000 feet via tandem hang glider. The added bonus was that it was in a place I had always wanted …
Read More »11 Key Tips for a Successful Affiliate Marketing Program
By now, it’s likely that every social media user has seen YouTube stars, Instagram influencers and other popular content creators asking their followers to use their affiliate links when purchasing from a business. That’s because an affiliate marketing program is an optimal way for businesses to usher in leads and …
Read More »Why Culture Is Driving Combat Sports Success
HBO’s recent series Winning Time chronicled the rise of the 1980s Los Angeles Lakers, a team built through a combination of talent and a unique template that included embracing Black culture, Hollywood and celebrity. This turned around not only a team but an entire sports league: The NBA had been …
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