Culture Council

Live content is becoming more and more prominent compared to pre-recorded video among users. Social media platforms made a brilliant move by introducing lives based on the preference of their users. In 2008, YouTube hosted its first live event named YouTube Live. In 2011, the gaming-centric streaming platform Twitch was …

There is no doubt that video is one of the most crucial tools in your marketing arsenal. Without video, your business could be left behind. You may miss opportunities to connect with customers. Using video in your marketing plan can help you highlight your business in unique ways by telling …

The creator economy is constantly in flux and changes based on many external factors, including relevant social, political or world events occurring at that time. This has been very clear over the last few years with the Covid-19 pandemic, a party-dividing election cycle and an increase in social justice campaigns. …

In 2018, I decided to break up with code-switching. I had code-switched for as long as I could remember as a way to navigate white spaces and spaces that were not intended for me. Code-switching can look different for everyone: • How you talk • What you talk about • …

When you’re ready to release new music, it can be a lot of work. There are so many details that need to come together in order for everything to be perfect. Music videos and cover art are not enough; you really have to map out every touchpoint of your release. …

In my early 20s, I drove over two hours in the middle of a frigid Michigan winter to see Kurt Vonnegut speak. I was excited to see one of my literary heroes, and I thought it wouldn’t hurt for an aspiring writer to get some career inspiration. The name of …

I so perfectly recall the magical day I bought my first computer. I was about 13 years old and had scrimped and saved from my teenage moneymaking schemes to assemble a grand total of $115. At the local big box store, that would get me a Timex Sinclair 1000. Now …

The sphere of classical music is an undulating genre that spans centuries. In fact, the pandemic caused a second resurgence of classical music in 2020, with young fans gravitating toward various forms of classical crossover and individual, single-instrument artists. For the uninitiated, and according to Classical Crossover Magazine, “Classical Crossover …

In business, we encounter many different hurdles. The workplace, in particular, is full of different personalities, all competing with each other. It’s important that you control your business environment for consistent results. You need to set a tone of constant guidance as to what is acceptable and what is not. …

It’s true that customers who feel satisfied after an interaction with your brand are more likely to become repeat customers and recommend your product or service to others with positive reviews and word-of-mouth referrals. However, the opposite is true as well. Unhappy customers also leave reviews — though they’re often …