In 18th-century England, people gathered in coffeehouses to drink coffee and tea, learn the news of the day and meet with their peers to discuss the rapidly evolving future. For Gen Zers, well-curated TikTok comment sections and moderated Reddit or Discord forums are the modern outlets for forward-thinking discussion. Today, …
Read More »Eight Signs Your Marketing Is Coming Off as Inauthentic to Customers
In the pursuit of sales, it can be tempting to try any technique you can think of to market to potential customers and get them interested in purchasing your product. However, this — among other actions — can come off as inauthentic and may actually be a turnoff for potential …
Read More »Seven Ways Technology Is Impacting The Culture Space (and How Leaders Are Responding)
As technology constantly evolves, so too do the industries on which it has a major impact. This is certainly true of the culture space, where the way customers interact with — and the way businesses sell — food, music, fashion, film and more have changed dramatically over the years as …
Read More »Seven Ideal Locations to Build Your Culture-Based Business
While many businesses are moving online, there are many others that thrive by being location-based. Those in the culture space especially — businesses centered around media, food, music, fashion, art and more — can benefit from planting roots in a particular environment or local hot spot, whether it’s to plug …
Read More »NFT Art Is Terrible, but That's OK Because There's No Such Thing as NFT Art
It was inevitable. With the emergence of any new technology, innovation or major platform, comes the excitement, the rush to understand and profit. What soon follows are the scams, frauds and loss through ignorance and then righteous indignation. There’s a lot of naysaying and prognosticating. Then, usually, as the new …
Read More »New to TikTok Marketing? Eight Tips to Get Started
While TikTok has been around for a few years now, many businesses are just now waking up to its massive potential for marketing to customers. Professionals from seemingly every industry — from home repairs to dermatology — are finding fun and unique ways to leverage the popular platform for both …
Read More »How to Nurture the Intimate Nature of Podcasts With Your Audience
When we think of the word “intimacy” and the feelings or images it invokes in our minds, chances are that “podcasting” is one of the last terms associated with it. Right? And yet, podcasting is one of the most intimate forms of interaction across all contemporary social media platforms and …
Read More »How Blockchain and NFT Technologies Could Change Event Ticketing
Live events are coming back in a big way. Multiple-day music festivals, rollicking stadium concerts and big-time sporting events have resumed with gusto upon the cautious easing of Covid-related restrictions, but fans can expect some significant changes in the way they secure admission to such experiences. Blockchain technology is undoubtedly …
Read More »Social Media Tips to Move Your Career and Project Forward
A content creator recently asked me for advice and tips on how to utilize social media to advance his career. So, I started with the basic questions that everyone should start with: Who are you and what do you want to say? Online, that is. These are basic but important …
Read More »Following Your Passion at 65
A few months ago, I became 65 — I, who still thinks and acts like a person in their 20s, am now a senior citizen. All of a sudden, I became eligible for some of the benefits hitting that landmark birthday: medicare, discounts for things like mass transit, rent, the …
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