When interacting with customers or clients, there may be times when business leaders wish they could switch places with their customers, if only so the customers could view situations from their perspective. With their roles reversed, customers may develop a better understanding of why something went wrong or why certain …
Read More »How Aligning Business Incentives With Social Impact Could Change Legal Cannabis
In business, incentives are often misaligned with social good. This is true in the prison and pharmaceutical industries and, now, much of the legal cannabis industry. I’ve spent the last seven years in the cannabis industry investing in, advising and operating companies. During that time, I also worked on drug …
Read More »Why Digital Communities Are the Key to Success in the Digital World
Interaction through social networks is one of the phenomena that attract more attention from those who analyze the behavior of digital communities, approaching the concept of netography. Netography, or virtual ethnography, uses this methodology of social studies to understand how people interact with their communities on social networks. From music …
Read More »Free Speech, Freedom and Conversation
Social justice is best pursued by listening to different people and learning what makes them happy, from my perspective. We should not censor any opinion because we think we know what is right or wrong. According to a discussion at a recent Aspen Ideas conference, “When people say freedom of …
Read More »Why Co-Created Brands Will Thrive in Web3
Brands, companies and organizations face the increasingly difficult task of connecting with their customers in meaningful ways, across many channels, throughout all hours of the day. The primary way to achieve this goal has been to collect data, analyze the data and then make top-down decisions and implement them across …
Read More »Tips and Considerations for Those Interested in Getting in on the Music Royalty Trend
We’ve all seen the recent headlines of one mega-catalog sale after the next. Without missing a beat, the tempo of music royalty investing has continued to accelerate into 2022. Big-name stars and iconic artists, from Sting to John Legend to Neil Diamond to Alice in Chains, are taking advantage of …
Read More »Do Business Leaders Have an Obligation to Talk About Global Conflicts and Atrocities? Here's Why My Answer Is 'Yes'
Images and videos of the horrific war in Ukraine have circulated the globe, leading to discussions in classrooms, television studios, internet spaces and boardrooms — to name a few places. Some businesses have taken a stand. Airbnb, Netflix and Accenture are just three companies that recently severed ties with Russia. …
Read More »7 Steps to Becoming a Health Insurance Agent
Health insurance is becoming all the rage as a business these days. Technology companies are diving into the tradition-bound industry, and individuals are also pouring in. People are lured by the hope of high compensation and passive income. But, how do you get started in the industry, and how can …
Read More »Nine Signs Your Influencer Partnership Might Not Be Working Out
Like with any business partnership, an influencer partnership must start with a solid foundation. Relying too much on transactional details may leave your business with a partner it can’t trust, whereas looking at the person as a whole may help you build a better relationship and save you from potential …
Read More »Five Ways to Shift Your Mindset in 2022
When thinking of “mindset,” I usually think of business and getting into a success mentality. However, this isn’t always the case. Mindset can play into every part of your life. After being in a car accident in January and being in bed for weeks, I realized it wasn’t just the …
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