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In a world where mediocrity is often rewarded and true talent overlooked, it’s the artists who dare to defy convention and cross the once-impenetrable boundaries between music genres and crossover industries who truly make their mark. The real game-changers understand that success isn’t handed to them — it’s seized through a relentless pursuit of excellence, an unwavering commitment to innovation and there’s no singular path to this success. The Grammy Awards and the RIAA don’t just hand out accolades for playing it safe; they recognize those who push the envelope and excel in multiple domains: the music matters, yes, but fashion runways and your hype on the digital landscape also serve as benchmarks for achievement.
Consider the 1% of the industry, those who’ve turned gold and platinum records into a standard. These are the artists who don’t just create; they innovate — a rebellion against the status quo. In the vast saturation of releases and musicians, where millions churn out content in hopes of a fleeting moment of fame, it’s those with the courage to forge connections across disciplines, to harness the chaotic synergy of music, technology, and culture, who etch their names into the annals of history.
Polyhedric: Weaving The Arts
Accentuating aesthetic value in your brand as a musician is a risky play. But the culturally refined have always been a market that feeds on authenticity, particularly in the fashion and high art industry. Whereas different scenes portray the finely dined in different ways, for many who succeed in the nexus of fashion, the high society look is often a very sustainable brand.
At the intersect of music and fashion, the young Emily De Nando’s career leverages her skills as a multi-instrumentalist and her engagement with modeling to reflect a deep appreciation for her Italian heritage. This dual focus has clearly influenced her creative output, notably in her music videos, which are designed with an eye toward Italian aesthetics and fashion sensibilities. Her approach integrates these elements into her branding, aiming to create a cohesive identity that resonates across both auditory and visual domains. The incorporation of Italian fashion elements into her public persona and artistic presentations illustrates a strategic attempt to blend cultural and stylistic influences, highlighting the potential for cross-industry synergy in enhancing an artist’s comprehensive brand experience.
Television to Music Community
Many careers have been built on the momentum caused by a TV appearance or broadcasted live spectacle. Twice as many have failed to pursue or transmute that energy into a tangible move forward. The trick is in understanding your position and playing to your strengths, with or without that appearance the development and nurturing of a community is indispensable in the utilization of that kind of exposure. If you are not constantly reaching out and answering fans, while the hype is at its peak, you won’t be able to carry most of that along for the long career ahead.
Lisa Ramey’s stint on “The Voice” and her collaboration with Team Legend was the perfect launch pad for a career in music. Her appearance on the show allowed her to showcase her musical skills and personality to a national audience, far beyond the scope of live gigs and digital platforms. This exposure, especially under the mentorship of John Legend, not only elevated her visibility but also deepened her connection with viewers.
The Rolling Stone Culture Council is an invitation-only community for Influencers, Innovators and Creatives. Do I qualify?
Bridging EDM and Rap as a Label Owner
Who said cross-genre was a bad idea? With artists empowered technologically more than ever, their capacity to expand their sonic products is almost endless. No algorithm will harm them, and by implementing a single-release strategy, artists can cherry-pick monthly listeners from five completely diverse pools simultaneously.
Sunny Jorge, a New Jersey rap artist, has expanded his career by also becoming a label owner, blending electronic music with urban to showcase genre versatility within the music industry. His approach to integrating these different styles under one label not only diversifies his musical portfolio but also facilitates a collaborative space for artists across genres to unite and innovate. Sunny’s ability to operate successfully across these distinct musical landscapes highlights the importance of flexibility and open-mindedness in today’s fragmented music industry.
Cross-arts, cross-medium and cross-genre, the modern music landscape is tilting toward innovation as being its largest growth vector. An artist’s reliance on the same bag of tricks has long waned, and the future belongs to the “people person.” The wider an artist’s reach in the early stages of their brand development, the better their long-term results on engagement metrics.
The importance of versatility in the modern music landscape is evident. By crossing over into different industries and genres, recording artists have not only broadened their own horizons but also contributed to the ongoing evolution of their respective fields. Should an artist fall behind their only chance of proper competition will be the community that is backing them.
This isn’t about following trends or pandering to the masses. It’s about breaking barriers, challenging norms and redefining what it means to be a recording artist in the digital age. The path to legendary status is paved with more than just talent. It demands more than dedication: vision, versatility and the audacity to believe you can be the best — and then prove it.
