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When frequent networking, public speaking and an outgoing personality are so often praised as necessary for effective leadership, it can be difficult for introverts to see themselves running a business. But extroverts aren’t the only ones who have great ideas to share with the world, and it’s just as important for introverts to have their voices heard in the business space.
By honoring their strengths — like listening and empathy — introverts can not only be effective leaders but great ones as well. Below, the business leaders of Rolling Stone Culture Council offer their best tips to introverts looking to lead a successful business in the culture space and explain why they can do it just as well as anyone else can.
Find a Communication Format That Works for You
If you’re introverted, then presenting live in front of an audience is both challenging and uncomfortable. Try to control the setting if you can. For example, pass on interviews and public talks and double down on writing articles and producing well-thought-out video content. People want to hear what you have to say, so find a format that works for you. – Gregg Lehrman, Output
Lean in to Personal Connection
As an introvert, I’ve learned to lean on personal connections with guests. This seems to be beneficial not only in building lasting relationships but also in giving my introverted self energy. I have found small talk wears me down, while one-on-one connection brings joy and energy. – Michael Kennedy, Component Wine Company
Give Yourself an Alter Ego
Creating an alter ego can be a game-changer for introverts as it allows one to step out of their comfort zone to tap into a new persona that embodies confidence and charisma. Having an alter ego gives you the freedom to take risks and try new things without the fear of judgment. As artists, we often struggle with self-doubts and insecurities, but our alter ego can be our shield against those negative thoughts. – Mark Paulda, Mark Paulda & Co
Leverage Your Listening Skills
Introverts — like myself — are often great listeners and observers, which is their most powerful tool for understanding market trends and team dynamics. This allows them to create strategies that are deeply in tune with the cultural currents, making their leadership impactful and relevant. – Magen Baker, Bell + Ivy
Be Authentically You
My advice would be to be authentic! Authenticity supersedes any personality trait, even the most controversial. Be yourself, lead through your work and don’t compromise your principles. – Rob Principe, Scratch Music Group, Inc.
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Focus on Helping Others
The more we help others, the better our personal improvement. So, the more introverted you are, the more crucial it is to branch out, make personal connections and add a lane in your career path that includes outreach, delegation of tasks best suited for others and social impact that is important to you. This step will help to open you up more efficiently when you are passionate about the outcome. – Andy Hale, Hale & Monico
Use Social Media to Share Your Voice
I think there’s a lot of hesitation when sharing or finding your voice, especially through social channels. Many people don’t want to put themselves out there in a “self-promoting” way in the arts, myself included. However, for an introvert, it’s the perfect way to share little tidbits of creative information. – Karina Michel Feld, Tallulah Films
Embrace Your Unique Perspective
Embrace your unique perspective. Why? Authenticity resonates. Your introspection fosters deep understanding, especially in areas like cannabis, where history and community matter. This leads to thoughtful designs and an empathetic brand presence. Your quiet, authentic leadership can be revolutionary. – Red Rodriguez, GRAV
Harness Your Power of Thoughtful Observation
Understanding subtle trends, underlying emotions and complex dynamics is crucial in industries like fashion, art, film and music. By observing, introverted leaders can gain insights into what resonates with audiences. This approach allows them to make strategic, impactful decisions that drive success, capitalizing on their strengths. – Kristin Marquet, Marquet Media, LLC
Be Genuine and Humble
The days of consumers wanting “charismatic suits and ties” to speak about brands are a thing of the past. Now, it’s all about being authentic and humble. Promote your ideas, passions, visions and dedication, and even offer advice to other introverts who would give anything to be in your space. Leadership in the culture space has no boundaries, so keeping it real is the real deal. – Paul Fitzgerald, Salt & Pepper Media Inc.
Focus on Fewer, More Authentic Relationships
Build fewer, more authentic relationships with strategic partnerships. There’s no need to network the way extroverts do. Write thought leadership columns and create value in your online content. – Summer Westerbur, Kairos Insurance Group Cannabis Division
Let Your Work Speak for Itself
The most important thing is to create an incredible product. Let the work demonstrate your success as a leader through undeniable function, beauty and satisfaction! Your work is your voice. – Tim Jack, Rise
