Related Articles
If you ask Peso Pluma what he likes most about his compa Jasiel Nuñez, he’ll tell you it’s his pen. He’ll go off about the musician’s ability to express himself about love and life through complex metaphors and visual storytelling. It’s probably why he signed Nuñez to Double P Records.
“The way he writes and shares his feelings through the paper is very special. He has so many lyrics and anecdotes,” Peso says. “I listen to what he does every day and I know he has a lot of talent to show.”
Now that he’s been signed to Peso’s label for more than a year, Nuñez has positioned himself as one of the leading songwriters (and voices) of música mexicana and is earning the trust and respect of other accomplished peers along the way. His distinct songwriting has helped: On “Lagunas,” a song he wrote for Peso, Nuñez swims in lagoons dreaming about kissing an ex-lover’s forehead once again. On “Corazón Frío,” meteors hit the planet of love he and his partner live on so hard it goes extinct.
“I enter a sort of meditative state, like you forget about everything and you begin to vent what you’re feeling in that moment,” he says. “I write based on how I’m feeling: If I’m happy, I’ll make something joyful, but if I feel disappointed or I dated someone and it didn’t end up happening, I try to reach that feeling.”
Nuñez’s story starts in Guadalajara, where he grew up, like many other Mexican kids, thinking he’d be a soccer player. (He’s a Cruz Azul fan.) It wasn’t until his favorite artist, Ariel Camacho, died in a car accident in 2015 that Nuñez decided to put aside the sport and make music. He always loved to sing, but now he was going to take it seriously.
“After he died, it was so sad for me but it also inspired me because I wanted to be like him,” he says. “He is the reason why I’m here.” (Camacho, who invigorated corridos in the early 2010s, has been cited by Eslabón Armado and other artists as a key inspiration.) Nuñez used to record himself singing some of the musician’s tracks like “Te Metiste,” among Camacho’s biggest classics, and would post them online. “I was doing everything trying to make some connections, and taking chances as they came.”
With time, he started to explore other genres, entering freestyle and rap battles in Guadalajara, which helped him improve his lyricism and taught him to write quickly on his feet. “I used to think ‘I can’t write. It’s not my thing,’” Nuñez says. “But soon, I learned to express my feelings and thoughts without forcing them.”
Well before they entered a label agreement, Peso and Nuñez were two hyperlocal artists simply trying to make it. They first met at a friend’s house party in early 2020. At the time, neither artist had made much noise beyond Guadalajara. A friend suggested they link up. “I think if you guys got together, you’ll make it big time,” Nuñez remembers that person saying.
Eventually, Peso and Nuñez exchanged music and the connection was instant, but it wasn’t until 2023 that they recorded music together.
“Before we recorded our first song, [Peso] told me, ‘You have lots of talent, you’re a global artist, you’ll be a global artist, you just gotta believe in it,’” Nuñez says. “He helped me a lot to set my mind and find my true potential, which I’m very grateful for.”
As Peso’s hits “Ella Baila Sola” and “La Bebé” started to climb on the charts in 2023, so did his collaboration with Nuñez, “Rosa Pastel,” the first release under Peso’s Double P Records label.
“We had a promise we made from the start: Whoever makes it first, we’re going to help the other out,” Peso says. “That promise will be intact for life.”
Since then, Nuñez has become a core member of the PP posse, joining Peso onstage during his U.S. and European tours and releasing the collaboration “Bipolar,” which also features Junior H. Nuñez and Peso have even recorded an EP that’s “almost done” and should be coming out sometime this year. Touring, recording, and filming videos has been nonstop over the last year, and Nuñez admits it’s taken some time for fame to hit him.
“I didn’t have a notion of how big things were getting. I just saw the numbers. Your mind doesn’t have the chance to realize how many people are listening to your music, you know?” Nuñez says. “And as time passes, people start asking for selfies. It makes me happy that the children say that I inspire them and that they want to make music like mine. It’s lovely and what makes all of this worth it.”
The recognition is something Nuñez has always craved. “I’ll be honest with you,” he admits. “I wanted to be known, I wanted to be famous, but now that time has passed, I’m not as hungry for that part. I just want to express myself and make my music. Fame for me, doesn’t really matter.”
As he continues to share his writing skills with other musicians, he’s also focused on his debut album. He teased the LP — which he promises will feature some heavyweight collabs — with a house-infused corrido earlier this year titled “Exclusive.” Using electronic keyboards, synths, and merging them with the wind instruments common in corridos, Nuñez plans to make timeless music.
“For a long time I wanted to do techno house without losing my style, without sacrificing the lyrics or the instruments,” he says. “I don’t want my music to be disposable.” He hopes his songs endure. “I want them to never be forgotten.”
