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Lando Norris is stepping out from behind the wheel and taking a turn in front of the camera for a new Abercrombie x McLaren Racing campaign.
The F1 star strikes a pose in three Abercrombie outfits for a video that debuted on the clothing brand’s Instagram account Sunday. Norris’ reel has already amassed more than 16,000 likes and counting.
The new drops are part of Abercrombie & Fitch’s ongoing collaboration with the McLaren Formula 1 team, which first debuted in 2023. The partnership now includes everything from licensed apparel to events to social media collaborations like the video with Lando.
The F1 driver filmed the A&F spot in the McLaren Technology Centre (MTC) in Woking, England, which is where the Formula 1 team and the carmaker are headquartered. The Abercrombie partnership is the latest brand campaign to feature Lando — the 25-year-old has been a longtime ambassador for TUMI and is the face of Polo Ralph Lauren’s “Red” fragrance.
Want to pick up the McLaren x Abercrombie pieces that Lando is wearing in the video? Scroll through some of the driver’s picks below.
McLaren Formula 1 Team Cropped Full-Zip Hoodie
$100
Buy Now AT ABERCROMBIE
This unisex hoodie comes in a cropped fit, with oversized shoulders and baggy sleeves. McLaren-inspired patches adorn the chest and sleeves.
90s Straight Jean
$80
Buy Now AT ABERCROMBIE
These jeans are selling out on the Abercrombie site, with reviewers complimenting the flattering cut and range of washes (choose from more than a dozen colors online).
McLaren Vintage-Inspired Graphic Tee
$40
Buy Now AT ABERCROMBIE
Lando sports a grey logo tee in the video, which is expected to hit the Abercrombie site soon. In the meantime, you can pick up this boxy T-shirt which commemorates the 2025 U.S. Grand Prix, with a McLaren helmet and Austin, TX graphics on the back. Austin’s Circuit of the Americas, of course, is where the race takes place.
Ultra Baggy Jean
$90
Buy Now AT ABERCROMBIE
Lando loves his baggy jeans, and this pair comes in ten different colors, including this bestselling “tinted medium wash,” which has that coveted, lived-in look and feel.
Graphic Popover Hoodie
$80
Buy Now AT ABERCROMBIE
Lando’s a fan of Abercrombie hoodies in this washed black colorway. Available in regular and tall sizes, the hoodie is made from a super soft and cozy cotton blend material with a large front pocket and ribbed cuffs and hem.
McLaren Lando Norris Graphic Half-Zip Sweatshirt
$90
Buy Now AT ABERCROMBIE
One of the most popular pieces in the Abercrombie x McLaren collection is this Lando Norris half-zip sweatshirt, which oozes retro style in the F1 team’s iconic “papaya,” black and white colors. Lando’s name, number and the British flag are prominently displayed on the mockneck collar and chest.
McLaren Graphic Half-Zip Sweatshirt
$90
Buy Now AT ABERCROMBIE
You can also pick up a regular McLaren half-zip without the Lando branding. This one features papaya and white stripes, and the McLaren Formula 1 logo against a black background.
I can personally vouch for the half-zip above, after having purchased it to attend the 2025 British Grand Prix at Silverstone. And lo and behold, I ran into Lando while wearing my Abercrombie McLaren merch, in the lobby of the trackside Hilton Garden Inn Silverstone Hotel. I don’t remember what exactly we were saying in this photo below, but I’d like to think it was something along the lines of Lando complimenting my fit.
In addition to Lando’s selects, the Abercrombie x McLaren F1 collection also features graphic T-shirts, logo baseball caps (like the one I’m wearing above), sweatshirts and accessories. Abercrombie also has merch from other Formula 1 teams, like Oracle Red Bull Racing and Alpine. Shop more styles at Abercrombie.com.
