We Found Taylor Swift's Bracelet on Target and Amazon, and It's Under $30

Sometimes, the smallest accessories can be the most impactful — and that’s exactly what Little Words Project set out to do. Launched in 2013 by college student Adriana Carrig, the brand was created as a way to show yourself compassion and love, even when it can be difficult.

“After years of bullying, I started making bracelets in college for myself and my sorority sisters. The wearable affirmations reminded us of our worth, and got us through the tough times together,” Little Words Project Founder, Adriana Carrig, said on the company’s website. “Ten years and millions of bracelets later, the Little Words Project community is living proof that kindness is a superpower.”

Shop little words project

This message of warmth quickly resonated with people around the globe, including musicians like Taylor Swift, Miley Cyrus, Lance Bass, Selena Gomez, Alicia Keys, and Olivia Rodrigo. All of these stars have been spotted wearing the Little Words Project while performing on stage and accepting industry awards.

Little Words Project: Where to Buy the Viral Bracelets Online Now

Karma Bracelet

$28.00

Buy Now On Amazon

The ‘Karma’ bracelet is one of Little Words Project’s best-selling styles. It is available in four different wrist sizes and is constructed with durable silicone beads for all-day wear.

And although these bracelets aren’t a new idea, their popularity has recently skyrocketed thanks to Swifties exchanging them as “friendship bands” at concerts and shows. A concept that aligns seamlessly with the brand’s mission, since each Little Words Project bracelet, according to the company’s site, “are designed to be worn, and then passed on to someone else, encouraging the cycle of kindness and self-love.”

In its ten-year tenure, Little Words Project has collaborated with multiple different brands, including Sephora, Nike, Hello Kitty & Friends, and most recently, Disney. The bracelet company and the media powerhouse just unveiled a new line of Epcot-inspired jewelry that fans can find in Disney parks and select stores. But besides all of these special partnerships, Little Words Project also just released a collection of custom bracelets, that you can personalize with everything from your name to your favorite mantra.

shop little words project

Each bracelet retails from $10 to $150, depending on the type of material used, with most selling for around $28 each. We found some of the best styles you can buy on sites like Amazon and Target below. Shop some of our favorite picks before they sell out.

Little Words Project: Where to Buy the Viral Bracelets Online Now

You Got This Bracelet

$25.00

Buy Now on target

Little Words Project: Where to Buy the Viral Bracelets Online Now

Know Your Worth Bracelet

$25.00

Buy Now on target

Little Words Project: Where to Buy the Viral Bracelets Online Now

Love You More Bracelet

$25.00

Buy Now on target

Little Words Project: Where to Buy the Viral Bracelets Online Now

Fearless Bracelet

$28.00

Buy Now On Amazon

Little Words Project: Where to Buy the Viral Bracelets Online Now

Good Energy Bracelet

$28.00

Buy Now On Amazon

Little Words Project: Where to Buy the Viral Bracelets Online Now

Choose Kindness Bracelet

$25.00

Buy Now on target

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