Cannabis Brands Need To Get Contextual (Advertising)

When it comes to emerging markets, just selling cannabis might seem like it’s enough. However, this advantage is short-lived as more brands join the market. To stand out, it’s crucial to have a captivating narrative, a strong brand, memorable taglines and other distinguishing features, especially as competition increases. By comparison, …

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Emerging Trends In Music Ownership

Even in an economic downturn, anyone can invest in and own music. In the past, music ownership traditionally resided with five entities: major labels, independent labels, publishing companies, artists and talent managers. Now, the tide has shifted with catalogs selling for record numbers: Justin Bieber ($200 million, Dr. Dre $200+ …

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