Advertising, in one form or another, is necessary to get right if you want to properly market your product or service and get the word out to potential customers. However, because of factors such as the complexity of the customer’s journey and the creative strategy that goes into advertising, determining …
Read More »Best, Worst, and Most WTF Super Bowl Ads, From Beyoncé to Bennifer
Bust out the blue sequins, polish up your roller skates, and start sending those congratulatory gifts to Taylor Swift. As the country participated in the gratuitous orgy of capitalism otherwise known as Super Bowl LVIII, the real ones know that even though the Chiefs came out on top in a …
Read More »This Evangelical Billionaire Family Wants to Convert You on Super Bowl Sunday
The Super Bowl will once again feature ads promoting Jesus, thanks in large part to the billionaire family that leads Hobby Lobby. He Gets Us, the billion-dollar campaign to further raise Jesus’ profile, will be back at the big game this year to spread the good word. According to Greg …
Read More »Exclusive: Behind the Scenes of Adam Driver's Trippy Super Bowl Ad
On Sunday, the Philadelphia Eagles and Kansas City Chiefs cemented their spots in Super Bowl LVII. The two teams, led by quarterbacks Jalen Hurts and Patrick Mahomes, will square off on Feb. 12 at the State Farm Stadium in Glendale, Arizona, with the almighty Rihanna performing at halftime. In between …
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