We’re living in a brave new world. It’s a world where Rolling Stone and Shopify might as well be sitting next to each other at the bar, sharing a drink. Now, I know what you’re thinking. “Music and eCommerce? It’s like oil and water!” But in my years steering the …
Read More »Rise of the 'Influencer' Employee
The term “influencer” likely brings to mind glitzy social media pages with beautiful people seemingly living beautiful lives. Perhaps the term makes you think of wacky videos you see over your kids’ shoulders that make no sense but apparently somehow make their creators rich. Unfortunately, the subject of this article …
Read More »Why We Need to Change Our Approach to Hypocrisy in the Business World
You’ve likely seen examples of hypocrisy in the business world at one point or another. Maybe it’s a company that champions sustainability but doesn’t really have sustainable practices at its factories. Perhaps it’s an influential business person who encourages people in the community to do one thing, but news breaks …
Read More »Understanding Degen Crypto Traders
First of all, let me start by saying that I do own some of the big-cap cryptocurrencies, I am not as this article puts it, a degenerate or what others playfully call a “degen.” However, I have spoken to some of them and found how they operate within the playing …
Read More »How to Create a Fulfilling and Supportive Company Culture (No Pizza Parties Necessary)
In today’s corporate landscape, the allure of the Pizza Party Culture has become all too familiar—a symbol of well-intentioned but ultimately superficial gestures in the workplace. But what does a truly fulfilling and supportive company culture look like? It’s about understanding the unique needs of each employee, nurturing personal growth …
Read More »The AI Happy Print: Staying On Top of Your Game in the Age of AI
There is no doubt that many businesses in 2024 are scaling up and finding success in using artificial intelligence (AI). To win and stay on top of your industry and thrive in today’s day and age, staying up to date on technological advances that are reshaping productivity and efficiency is …
Read More »Crossover Success: Versatility as the Key to Innovation for Indie Artists
In a world where mediocrity is often rewarded and true talent overlooked, it’s the artists who dare to defy convention and cross the once-impenetrable boundaries between music genres and crossover industries who truly make their mark. The real game-changers understand that success isn’t handed to them — it’s seized through …
Read More »Navigating The Yes and No of Casting
Successfully navigating the realm of casting is crucial to any talent’s progress in the industry. In my experience, I have witnessed a number of moments that fall into the categories of “yes” or “no” for supporting success in booking work. Here are some of those stories. No Don’t show up …
Read More »Unlocking the New Green Frontier: Building Brands for the Next Generation of Cannabis Consumers
In Canada’s rapidly growing, tightly regulated cannabis industry, creating a standout brand for the next generation of consumers is one of the most exciting challenges for ambitious players in the industry. With stiff competition and marketing restrictions looming, building a successful brand requires ingenuity, intuition and a deep understanding of …
Read More »What One World-Dominating Tour Shows About Success for Small Artists
Call it what you want, but The Eras Tour is officially the highest-grossing concert tour of all time. There’s no doubt that superstar Taylor Swift is one of the biggest names in music, if not the world, right now, and the mind-blowing spectacle that is the Eras tour has taken …
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