There are over 55,000 PR agencies in the U.S. — a majority of them are based in NYC. So how does one go about cracking arguably the most oversaturated global market for comms? Start by throwing out everything you’ve been programmed to think, write, believe. Having worked in some of …
Read More »Data-Driven Denim: Biotech's Fashion Sense
“Fashion is like eating. You shouldn’t stick to the same menu” — Kenzo Takada Biotechnology is reshaping the world of fashion, melding science with aesthetics to redefine what our clothes can do. Far beyond just style, these innovations promise to revolutionize sustainability, health and well-being. Yet, the burgeoning field of …
Read More »The Big Picture Versus Narrow-Minded Thinking
Sometimes when we are too close to ourselves and our situations, causing us to become narrow-minded, judgmental, accusatory and, frankly, not a team player with a win/win attitude. Even so, there are ways to go big picture by acknowledging what is going well, looking forward to a positive end result, …
Read More »What It Takes To Be A Successful Artist In 2024
Nowadays, artists have many options to help them grow their brand and become successful. First, let’s establish which traits mold a successful artist. Talent You must excel at your craft and have the ability to capture the audience. It’s difficult to succeed without having genuine skills, being extremely knowledgeable in …
Read More »How Hollywood Is Crafting A New Climate Change Narrative
Plenty of aspects of the climate movement need revamping — the terminology and phrases that only scientists, governments and corporate sustainability departments understand, the faceless statistics smeared across news headlines, the incessant admonishment of consumer behavior and the doom and gloom storytelling — to name a few. Concurrently, while the …
Read More »Legal Psychedelic Therapy is Coming for Veterans — But How Long Will They Have to Wait?
The year 2023 brought good news about psychedelic therapy in America. Just before the end of the year, Joe Biden signed a defense spending bill earmarking $10 million for clinical trials of psychedelic drugs to treat post-traumatic stress disorder (PTSD) and traumatic brain injuries. The legislation requires the Department of …
Read More »Are Reading Parties the New Wellness Activity for Creative Leaders?
There’s an intriguing concept I recently encountered — Reading Rhythms. It’s not your typical book club, but something more… a reading party. A few weeks ago, I bought a ticket and set out to experience what Reading Rhythms had to offer. Reading Rhythms, as I came to learn, is a …
Read More »The Role of Celebrities in Expanding Cannabis Markets
Snoop Dogg nearly broke the internet with his pre-Thanksgiving declaration that he “decided to give up smoke.” With one Instagram post, people lost their minds when faced with the thought that one of the most well-known celebrity canna-connoisseurs could be potentially leaving the cannabis community for good. It turns out …
Read More »Why Business Leaders Must Embrace Learning, Growth and Change
In the fast-paced and ever-evolving world of business, one thing is certain: stagnation leads to obsolescence. As a business leader, it is not enough to simply keep up with current trends and maintain the status quo. To thrive in today’s competitive landscape, you must be unwavering in your commitment to …
Read More »Understanding the Regulatory Greenscape in 2024
The FDA’s recommendation to classify cannabis as Schedule III contained in a 252-page reportwas sent to the U.S. Drug Enforcement Administration (DEA) in August 2023. The FDA assessed medical efficacy use in seven indications: anorexia, anxiety, epilepsy, inflammatory bowel disease, nausea and vomiting, pain, and posttraumatic stress disorder. The report …
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