Tag Archives: articles

Marketing is, by necessity, powered by data. At least if you’re interested in strategic marketing, which I think we all are. The way we collect data has changed a lot in the past few years, so much so that we are on our way to doubling the world’s knowledgeevery 12 …

In the dynamic landscape of business, attracting and retaining clients is a perpetual challenge. One such strategy that has proven to be immensely effective is content marketing. This approach goes beyond traditional advertising methods, focusing on creating and distributing valuable, relevant content to attract and engage a target audience. Content …

There are varying thoughts on perfectionism. For some, it is an ideal practice. For others, it is the old adage: “Perfect is the enemy of good.” To others it is simply an unavoidable modus operandi; there is no real alternative to the pursuit of perfection. There is no doubt as …

Unfortunately, increasingly, it seems as if critical thinking has evaded us. In the hectic pace of daily life, we can sometimes rush to business decisions without thinking them through —and get outcomes that might make us regret doing so. What happens outside of work, of course, can also impact us. …

Rarely a week goes by without reading about the harms of social media. From democratic decline and misinformationto children’s mental health issues and addiction, we are continually learning about the many ways in which the largest social media companies are harming people, communities and countries. If we are to address …

One of the most important factors in my success as an entrepreneur has been the mentors in my life. I strongly believe in the power of mentorship as a tool for growth, both personal and professional, and perhaps no mentor taught me as much as my grandfather did. I owe …

I have spent my career looking for ways to entertain audiences. Ever wonder why something becomes a hit? Whether it is films, television, or digital content, on a fundamental level, content creators discover an underserved audience, deliver a great content experience that addresses the need state, and are rewarded with …

In the evolving tapestry of modern music, the distinctions between genres are blurring as artists craft an interconnected world of sound. No longer confined by the traditional boundaries of musical styles, today’s artists are redefining creativity, with genre-blending becoming an emblem of the industry’s dynamic landscape. A visit to Miami, …

Around the world, women are tackling climate change across sectors, turning the climate crisis narrative to one of climate optimism. Author and climate activist Anne Therese Gennari defines this as a mindset shift that sparks hope, creativity and solutions thinking while keeping a fact-based approach to climate change. Whether it’s …

Artists and creators can generate a lot of documents, data and important info. Storing these key documents and other files is closely intertwined with a creator’s success and should be reviewed carefully. I’ve found my own system to “stay off the grid,” so to speak, and assembled this approach for …