Tag Archives: articles

It’s no secret the cannabis industry has been growing in recent years. As the market develops rapidly, competition has intensified. Building a distinct and memorable cannabis brand in a crowded market, therefore, becomes more challenging. I’ve seen this firsthand in my role as VP of Business Development and Strategic Partnerships …

The music industry in the U.S. has changed significantly in recent years. The market’s total revenue, encompassing recording, live and publishing segments, is estimated at $20 billion. As of 2022, streaming is the dominant music consumption medium, accounting for 84% of U.S. music industry revenues. The industry continues to evolve, …

In the world of beverages, the allure of the ‘new’ has always captivated consumers. Remember the rise and reign of the “mocktail?” At the dawn of the cannabis drinks market, entrepreneurs and enthusiasts anticipated a symbiotic dance between cannabis and bar culture, envisioning a world where the cannabis-infused sipper sat …

Human beings are inherently social, as evidenced by the invention of communication technologies from the telephone to social media platforms like TikTok and Instagram. Once you understand that the world is filled with a unique species that feel a great deal of comfort from social connectivity, it should be no …

The decision to close my business after a remarkable fifteen-year journey has been an emotional and challenging one. This overwhelming undertaking has been accompanied by a sense of personal loss and the sting of failure, emotions that have proven difficult to navigate. As I share my experiences and insights into …

Artificial intelligence (AI) is no longer a futuristic concept; it’s a present-day reality that is reshaping many industries all at once, including marketing. With the massive data available from user interactions, AI can sift through and analyze patterns, providing insights that human marketers might overlook and saving them time while …

The Amazon Rainforest, frequently referred to as the lungs of the Earth, spans an impressive 2.72 million square miles. It is recognized as a haven of biodiversity, a global climate stabilizer and a land that allows important indigenous communities to act as guardians of tradition and identity. The Symphony of …

For the last decade, particularly post-pandemic, business leaders have been touting culture change as a core principle for adapting to company-wide changes that come with digital transformation, navigating and managing a hybrid workforce, and enforcing diversity, equity and inclusion. When viewing culture change as a way to build values-aligned organizations …

Van Halen’s self-titled 1978 debut holds a special place among the pantheon of all-time great debut albums. Having paid their dues on the touring circuit, the band took their live shows and captured the frenetic hard rock energy to tape in a couple of short weeks of recording. The lessons …

Sourcing talent for a nightlife or private event can lead hosts down many paths of entertainment, from overplayed to innovative. Ideally, event hosts want their patrons to have experiences at their venue that leave a long-lasting impression. Locking in a unique and innovative entertainment source is one way of guaranteeing …