Cannabis can be a powerful social lubricant. Sure, I like to consume alone from time to time, but — like an alcoholic beverage — I much prefer to enjoy it in the company of others. And when people gather to enjoy each other’s company, it’s de rigueur to have drinks …
Read More »Five Signs That You're Ready to Start Your Next Business
It’s an exciting prospect for any entrepreneur to consider: starting a second business. After achieving a certain level of growth and stability in your current venture, do you stop there or set your sights higher? Before jumping headfirst into the world of two businesses, it can pay dividends to see …
Read More »What Creatives Have to Gain from AI
Generative AI gives everyone a canvas. That’s a good thing. It’s fair to say that much of the commentary surrounding the apparently sudden emergence of generative AI this year has been negative, or at least skeptical. Some have been downright hysterical. Like any new technology, especially one that promises to …
Read More »Overcoming Challenges as a Woman CEO in the Cannabis Industry
The cannabis industry has experienced remarkable growth and transformation in recent years, attracting entrepreneurs and investors from diverse backgrounds. However, women in leadership positions continue to face significant challenges in this traditionally male-dominated sector. As a woman CEO in the cannabis industry, I have personally encountered and witnessed the unique …
Read More »Connecting Beyond Boundaries: How Podcasting Can Help Marketers in the Cannabis Industry
The Styx legend Dennis DeYoung once said, “Sometimes your limitations become your strengths. It forces you to create your own niche.” This is exactly the case cannabis marketers find themselves in today. The cannabis industry faces unique challenges in marketing and engaging consumers. Strict regulations on advertising and promotion often …
Read More »Harnessing Customer Purchase Data: A Transformative Step for the Music Industry
In an era where the digital realm governs how we consume entertainment, it’s time for the music industry to turn a discerning eye toward the methods that have propelled the e-commerce industry to its lofty heights. The secret sauce? Harnessing the power of customer data. Data as a Business Tool …
Read More »AI: Transforming the Creative Landscape
The world has witnessed an unprecedented surge in the realm of artificial intelligence (AI). The AI market is projected to reach a staggering $164.99 billion in 2023 and is expected to skyrocket to a value of $1,591.03 billion by 2030, thus establishing a robust and burgeoning economy. Gone are the …
Read More »Four Ways to Create Human Connection in the Age of AI
It’s hard to enter a place of business or have any professional conversations these days without artificial intelligence or AI coming up. With the recent release of accessible AI tools like ChatGPT, DALL-E 2, and Google Bard, industries are abuzz with how AI will change the workplace and job roles. …
Read More »Think Human While Still Solving Problems
Even with “all the best-laid plans” (adapted from a line in “To a Mouse,” by Robert Burns), there will still be a monkey wrench. Even if you prepared for Plan A, B, C, D, etc. Keep this in mind before judging or criticizing, please. I have many stories to back …
Read More »Understand Your Market To Gain a Competitive Edge
As entrepreneurs, you are constantly faced with many “hows” — how your business can experience tremendous growth, how you can remain relevant in the market space, how people can choose your business over your competitors, etc. You should ask these questions regularly. However, what gives you an edge is when …
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