Over the years, I’ve observed that there are two main modes of thinking in the business world: artful thinking and magical thinking. The two are opposites. I believe that artful thinking is key to business success. There are distinct differences between artful thinking and magical thinking that business leaders should …
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Recently the fabled British car manufacturer Jaguar released their ad campaign which definitely attracted attention and negative criticism from several quarters. Memories of the Bud Light ad and the subsequent sales loss from their previous predominantly male market are still fresh in the minds of many people. This new Jaguar …
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Navigating marketing in highly regulated industries like CBD is a unique challenge. You’re tasked with promoting products that are often misunderstood, all while working within strict legal boundaries. Having spent years in this space, I’ve seen how creative approaches can transform obstacles into opportunities — not just for compliance, but …
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Commitment is your unwavering resolve to pursue a path despite obstacles or uncertainty. In a world full of distractions and fleeting interests, staying committed can feel like an uphill battle. Yet, the essence of being committed lies in the profound growth and fulfillment it eventually brings. It’s the guiding principle …
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Writer’s block doesn’t discriminate. From fresh-faced novelists to literary legends, this creative paralysis has taken down giants throughout history. Maya Angelou experienced it. George R.R. Martin battles it. And in today’s hyperconnected world of constant notifications and endless scrolling, we’re facing a creativity crisis of unprecedented proportions. The landscape has …
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The live music scene in 2025 is going to be electric! Forget stuffy nightclubs, a new generation is throwing house parties, rooftop DJ sets and intimate shows in unexpected spots like art galleries and cafes. It’s not just about the music, it’s about the whole experience. This DIY spirit, fueled …
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We’re living in a golden era of wellness. The industry is set to hit $7 trillion by 2025. But with this rapid growth comes a tsunami of misinformation and questionable products. For every legit product on the market, there are also gallons of snake oil. As someone who’s spent years …
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As a supplements manufacturer, I’ve seen countless trends come and go—but mushroom coffee (and mushrooms in general) are here to stay. Smart manufacturers and CPG brands are paying close attention to this exponentially expanding market as it rides the $1.8 trillion and growing worldwide wellness wave. The U.S. mushroom market …
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Building customer loyalty is hard enough in any business, but in cannabis, it can feel almost impossible. Despite rapid industry growth, cannabis brands struggle to cultivate long-term consumer relationships, often losing customers to the next dispensary offering a better deal. Regulatory fragmentation, inconsistent product quality and price sensitivity are just …
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As we approach 2025, I’ve been reflecting on my personal goals and the areas I want to improve. Setting meaningful goals for the new year is like crafting a roadmap for the life we envision. For me, the focus falls into three key areas: health and fitness, career and personal …
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