We live in a world of constant noise, short attention spans and ever-changing business environments. It’s never been more challenging to break through the noise and reach potential customers. This has created a need for innovative marketing tactics and the need for fresh ways to get products and services seen …
Read More »How Generative AI Can Impact Music and Content Creation
Generative AI is anew method of computing, and these systems are increasingly disrupting creative fields such as writing, art, coding, acting, and music. While labor unions and publishers in most of those industries started 2023 by taking legal actions related to AI, the music industry remained quiet until Universal Music …
Read More »Powering More Ad Tech: Music Industry AI Disrupting Multi-Billion Dollar Markets
A musician’s success is no longer a juggle between talent and creativity. With countless artists vying for viewership on a handful of social media and digital streaming platforms, paid advertising has become a necessity more than a support mechanism for building expansive fanbases. This is not to say that organic …
Read More »Five Tips for Developing Your Leadership Style as a Woman in Business
As women in business, we know firsthand that it can sometimes feel like an uphill battle to become what you want to be in the workplace, especially in male-dominated industries. But the truth is that there are ways to set yourself apart as a leader at work — without having …
Read More »Lead Through Change By Working Out Your Resilience Muscle
How are you doing after three years of uncertainty? No, I’m not talking about your lead-up to choosing a major or the questionable relationship you just can’t seem to quit… I’m talking about our collective uncertainty. I’m talking about the strange time warp that began in December 2019 when we …
Read More »5 Ways to Approach Marketing for Amanita Mushrooms
If you are unfamiliar with amanita mushrooms, they are poised to be the next big thing to hit the legal market and the cannabis industry is hopping on board. Native to the Northern Hemisphere, amanita mushrooms have been utilized throughout history as psychoactive substances, as they are known to induce …
Read More »The Art of Manifesting in Business
The subject of manifestation has been brought into the mainstream by successful entrepreneurs like Richard Branson and Oprah Winfrey. Even so, while you may be familiar with the term, for many, it has never been considered as a sound business practice, though it should be! Manifestation is not wishful thinking …
Read More »Connecting Cannabis Brands and Consumers: The Future of Brand Discovery
The cannabis industry has been rapidly expanding in recent years, with legal status and widespread acceptance paving the way for significant growth and diversification. As the industry evolves, the role of technology in connecting cannabis brands directly with consumers is becoming increasingly important. However, the limitations of current cannabis apps …
Read More »Why AI Needs Blockchain
This year, artificial intelligence (AI) has quickly surpassed many of the other technological advancements trying to catch our attention and, as a result of this, the conversation has quickly shifted. In 2022, headlines were dominated by how blockchain and cryptocurrency serve as the keys to a trustless, inclusive financial system. …
Read More »Work Smarter, Not Harder: Practical Tips for Achieving Work-life Balance as an Entrepreneur
As an entrepreneur, it can be easy to fall into the trap of constantly working and neglecting other important areas of your life. However, achieving a work-life balance is crucial to maintaining your physical and mental health, as well as the success of your business. Achieving a work-life balance is …
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