There’s this common-sense misconception that learning the hard way is the right way to learn just about anything. With the ascension of gamification in business (one could almost say “the business industry”) and with the ever-present pursuit of “trying one’s best” in its most damaging, burnout-inducing version, tutorials on video …
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The cannabis industry is booming, and businesses are racing to maximize efficiency and profitability through the latest and greatest in cannabis-tech. With Industry 4.0 upon us, commonly referred to as the Fourth Industrial Revolution, a variety of industries and businesses are incorporating technologies that encompass artificial intelligence (AI), robotics, computer …
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Last month, I gathered with thousands of the world’s most exciting food brands for the world’s top events in the future of food. Starting in sunny Anaheim at Natural Products Expo West, then off to Austin’s iconic SXSW festival and finally to San Francisco’s Future Food Tech, I jumped through …
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If your brand isn’t reaching your audience at a visceral level, you’re leaving value on the table. Clever headlines and pretty pictures are not enough. You have to connect meaningfully with people. And meaningful connections are built through authentic, measurable experiences. Today’s media landscape is hyper-fragmented, and consumer trust in …
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In the sports world, athletes wear their flaws and deficiencies on their sleeves. If a basketball player struggles with free throws or a football player fumbles too frequently, they can’t hide it, and most of the time, they don’t try. Instead, they get up every day and strive to improve, …
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The first jobs impacted by artificial intelligence were ones based on the functioning of a task — jobs like auto manufacturing, food service providers, etc. Rapidly, we’re seeing AI start to revolutionize a different tier of jobs: those based on problem-solving like bookkeeping and accounting. The final phase in AI …
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Mind and body-altering medicines such as cannabis and psychedelics have an ancient connection to healing and recovery. They also have a nearly century-long prohibition from both medical and non-medical use for decades. Psychedelics and cannabis have re-emerged into our mainstream discussion due to the recent legalization in many states across …
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As I traverse the psychedelic conference circuit, the internecine feud that I’ve discussed in past posts is only growing. Take the Wonderland Miami conference. My team and I had a great experience there last November. I had never been to a show with “big psychedelic” corporate sponsors before, but it …
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As more states are passing laws to allow adults to use cannabis, brands in the space are facing a dilemma. How do you differentiate your brand and its product line in a more competitive environment while still providing a positive consumer experience? Marketers, recognizing this, have historically reached out to …
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As an early cryptocurrency adopter, the greater web3 space naturally attracted my attention. After buying my Bored Apes, I grew immensely fascinated by the communities forming around digital assets and knew this was not a fluke. I noticed similarities between my video game marketing days at BDE Ventures and web3, …
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