As a former sponsor and longtime motorsport enthusiast, I’ve had a front-row seat to the exciting transformation of this traditionally male-dominated field. When my former company, Merchants Fleet, chose to sponsor the Extreme E series, we saw an opportunity to align ourselves with values we believed in: gender equality, sustainability …
Read More »
Cannabis is the most censored industry on earth — especially on social media. Yet social media marketing remains crucial. It’s a direct line of communication with your community. The most popular social media apps are private entities owned by billionaires like Mark Zuckerberg and Elon Musk. This means they have …
Read More »
In an era where everyone with a laptop thinks they’re destined for literary stardom, the art of self-editing remains the secret weapon separating the amateurs from the pros. Think of it as the literary equivalent of mixing a track — you’ve got the raw recording, but now it’s time to …
Read More »
Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023. From beauty brands to restaurants, many companies are turning to influencers to generate business. In the business world, I’ve observed that a common belief around influencer marketing is that it …
Read More »
Entrepreneurs and professionals across all industries are vulnerable to individuals who prey on success. Scammers and predators lurk around, masquerading as legitimate colleagues, business partners and influencers, all while looking for opportunities to exploit hardworking individuals. Unfortunately, I recently had a personal experience with someone claiming to be “known in …
Read More »
With years of hands-on experience working in cannabis dispensaries as a budtender, sales manager and director of vendor relations, I discovered that creating a “guest-like” experience—rather than treating people as mere customers—could completely redefine cannabis retail. In my experience as a budtender, I learned that approaching each interaction as a …
Read More »
A cult film upon release, Rob Reiner’s 1984 comedy This is Spinal Tap has since been credited by many for popularizing, or even launching, the mockumentary format. While This is Spinal Tap remains every bit as entertaining today, the film also offers valuable lessons for businesses on building and promoting …
Read More »
Investopedia defines meme coins as “cryptocurrency named after characters, individuals, artwork, or others, in an attempt to be humorous, light-hearted, and attract a user base by promising a fun community.” The oldest and most popular one has been Dogecoin, which began as a joke in 2013 and took its inspiration …
Read More »
Cannabis beverages are the latest “trend” in cannabis consumption methods. But are cannabis beverages simply a trend? Research says “no.” In 2023, the global cannabis beverages market size was valued at USD $1.16 billion. From 2024, the market is projected to grow at a CAGR of 19.2 percent to reach …
Read More »
Seemingly every day, news headlines signal the dangerous pace at which technology, namely artificial intelligence (AI), is revolutionizing nearly all facets of work and life. From Hollywood to big tech to political discourse, AI (and the risks associated with it) is top of mind, influencing how companies and individuals brace …
Read More »