Tag Archives: articles

Is the Influencer Bubble Bursting?

Nordstrom, one of the first major retail brands to rely on influencers (to push their big annual sales event), announced this year they are cutting back on their investment in large-scale influencer marketing. Is this the beginning of a trend? Although influencer marketing spend is estimated to reach $4 billionby …

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Is There Room for Independent Artists in the Metaverse?

Despite Ariana Grande not releasing new music this past year, she was still nominated for an MTV Video Music Award last month. Her 2021 space-themed concert on Fortnitecompeted for the newly added “Best Metaverse Performance” category. She was up against Blackpink’s performance on PlayerUnknown’s Battlegrounds Mobile, BTS’ on Minecraft, Charli …

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